68 Best Lead Generation Tools & Software in 2023 (Full List)

68 Best Lead Generation Tools & Software in 2023

Updated on October 2022 by Ivan Shumaylov

I’m sure you would agree that it’s quite challenging to generate leads for your business…

…especially the VALUABLE ones.

Having so many options available it’s quite hard not to mess up and pick the best option.

That would fit you (not “would be good to use”).

That would work (not “yet another subscription to pay for”).

I spent 40+ hours searching, scrolling, analyzing, and systemizing…

…so you don’t have to.

After reading this article you’ll have the BEST lead generation tools.

Simply pick your goal. And select which one you prefer the most (updated specifically for 2023).

But before we dive in, let’s quickly look at this:

What is a lead generation tool

What is a lead generation tool?

You can use lead gen tools and software to capture contact info from potential prospects. They usually originate from websites or other online resources.

A key feature of most automated marketing solutions is they collect leads automatically without requiring any manual effort from you. Usually, this is achieved through offers of freebies in return for email contact.

Once you've collected their email addresses through lead gen tools, you're able to start following up with them and begin the conversion process.

If you're having trouble collecting leads, it might be time to bring in some new lead gen software... or it might be time to upsell what you already have. We've worked with lots of companies just like your own, and we've figured out which factors drive successful lead collection campaigns.

Why do you need lead generation software

Why do you need lead generation software?

It takes a lot of time and effort to stay relevant when competing against so many different brands. Even once you've identified potential customers, it's hard to keep them engaged. Every day, businesses move locations or change their contact details. Contests may be won by someone else entirely. New competitors come up every day.

Lead generation tools help companies save time by quickly identifying potential leads and updating their contacts at the click of a button.

Lead generation software is an excellent tool for narrowing down the prospects that your sales team focuses on. This reduces their time spent on cold calls and allows them to focus on generating revenue from qualified prospects.

What to Look for in a Lead Generation Tool

What to Look for in a Lead Generation Tool?

You want a good CRM solution that’s intuitive and easy to use, so usability is important. It also needs to be able to integrate with any number of third-party services (such as email marketing platforms) to save time and effort.

If there’s anything above all else you should be looking for when choosing lead gen tools, make sure it helps you accomplish your business objectives more effectively than if you were using something else.

Price is always important, but so is the feature set. You want to make sure you're paying for enough functionality. Paying a bit extra may be worth it if you get lots of power.

So once you've figured out how pricing works and calculated what your future expenses will probably be as your business grows, then get started!

Best Lead Generation Tools

Best Lead Generation Tools

Lead generation isn’t a “one size fits all” process. In fact, there are many different ways (and tools) to generate leads.

 

Step 1.

Pick your main GOAL from the list below.

Finish the sentence:

“I need…”:

  • To get qualified prospects for my business through my website => On-page lead generation tools
  • To engage and nurture leads with email marketing campaigns => Email marketing tools
  • To create an effective website to maximize the number of leads I get => Landing Page Creation tools
  • To reach out to potential cold prospects => Outbound lead generation tools
  • To get leads from online communication on my site => Live chat software & tools
  • To connect and follow up with potential clients throughout the sales funnel => CRM & Marketing Automation tools
  • To increase the conversion rates on my websites so that they generate more leads for the same traffic => Conversion Rate Optimization tools
  • To help me discover hidden obstacles and better understanding my prospective clients => Survey & Feedback tools
  • To improve your site's performance in Google and Bing, use SEO techniques to attract new visitors to your site => Search Marketing tools

Step 2.

Simply click on the relevant goal (that is mentioned in brackets) to see the best suggestions we’ve collected for you.

(this data is backed by ~1,000+ reviews analyzed)

Let’s dive in!

On-page lead generation tools

On-page lead generation tools

Goal: To get qualified prospects for my business through my website

1. Marquiz

Our Opinion: Best “lowest cost per high-quality lead” tool

Lead-generation-tools-marquiz

Description: Online quiz-builder that allows you to acquire, engage and pre-qualify leads

The Best Part: Based on 100+ experiments quiz conversion rate is way higher than the classic form or landing page, meanwhile the quality of these leads is better (because people are more engaged and you can know their profile even before contacting them) + you don’t need a website — all you have to do is to create a quiz and use it in your lead generation.

The Worst Part: Might require a longer learning curve to set up complex quizzes

Who it’s for: If you want to flood your business with valuable leads, keeping the price per each lead as low as possible

Free Trial: Yes

Pricing: starts at $19/month

2. OptinMonster

Our Opinion: The best popup builder tool

Lead-generation-tools-Optinmonster

Description: The popup builder tool that converts your website visitors into email leads 

The Best Part: Wide variety of forms and templates that you can seamlessly use on your website + integrate with other services

The Worst Part: Auto-upgrade conditions might be misleading (be careful when choosing the limits)

Who it’s for: If you’re looking for a great popup builder — look no further

Free Trial: No

Pricing: starts at $9/month (billed annually only)

3. Hellobar

Our Opinion: The best Announcement Bar builder

Lead-generation-tools-hellobar

Description: Widely used announcement bar tool that evolved into a solid lead generation software

The Best Part: Easy and quick customization and integration with almost all website building platforms (even if you’re a complete newbie)

The Worst Part: Lacks functionality such as excluding specific URLs to show up your bar

Who it’s for: If you hate popups and want to use something less “noisy” and more intention-based — this is exactly what you need

Free Trial: Yes

Pricing: starts at $0/month

4. Sumo

Our Opinion: Best price-quality email capture tool

Lead-generation-tools-sumo

Description: A free email capture tool that enhances the number of subscribers via various opt-in forms

The Best Part: A huge variety of options to capture email leads: from popups to a welcome bar (which works like a landing page), which can significantly increase your conversion rates

The Worst Part: The interface and amount of options might be overwhelming for a new user

Who it’s for: If you want to get more email subscribers, this is your go-to solution

Free Trial: Yes

Pricing: starts at $0/month

5. CallPage

Our Opinion: Best inbound phone calls generation tool

Lead-generation-tools-callpage

Description: A callback tool that works as a button on your website (allows your visitors to order a call back in a matter of seconds)

The Best Part: An easy tool that talks for itself — after installing you may instantly get a significant increase in incoming calls

The Worst Part: A “straight away” marketing approach that doesn’t fit all businesses

Who it’s for: If your main goal is to get on the call with your prospects (not emailing them), then this is definitely worth trying

Free Trial: Yes

Pricing: starts at $25/month

6. LeadQuizzes

Our Opinion: A good quiz and survey builder tool

Lead-generation-tools-leadquizzes

Description: An online quiz and survey maker tool that allows you to get more leads without a developer

The Best Part: Easy quiz builder tool which helps to increase engagement and consequently the overall conversion rate of your website

The Worst Part: Not many integrations are available (sometimes you have to use third-party services for that)

Who it’s for: If you want to try quizzes and surveys in your marketing — this is what you might consider using

Free Trial: Yes

Pricing: starts at $49/month

7. Turnstile by Wistia

Our Opinion: Best video lead gen tool

Lead-generation-tools-turnstile-by-wistia

Description: A simple and intuitive tool that converts your Wistia video viewers into emails

The Best Part: A very unusual and unexpected, but very effective way to gain more leads without any changes on your website

The Worst Part: A little bit pricey for small businesses

Who it’s for: If you actively use videos (especially Wistia ones) in your business, then this is exactly what you need

Free Trial: Yes

Pricing: starts at $0/month

Email marketing tools

Email marketing tools

Goal: To engage and nurture leads with email marketing campaigns

8. MailChimp 

Our Opinion: The most popular email marketing software

Lead-generation-tools-mailchimp

Description: World’s most popular email automation tool which allows you to manage your newsletters, monetize, segment, and analyze your subscribers

The Best Part: Easy and intuitive design with lots of integrations with third-party tools

The Worst Part: Lacks the automation functionalities in comparison to the competitors

Who it’s for: If you’re doing email marketing, then you can’t miss this one

Free Trial: Yes

Pricing: starts at $0/month

9. ActiveCampaign

Our Opinion: An ultimate PRO email tool

Lead-generation-tools-activecampaign

Description: A powerful email marketing implementation and automation tool

The Best Part: Literally everything you need for email marketing

The Worst Part: Quite complicated and expensive in comparison to alternatives

Who it’s for: The go-to solution if you want to hit 10 out of 10 in your email marketing efforts

Free Trial: Yes

Pricing: starts at $15/month

10. SendinBlue

Our Opinion: A solid and affordable email marketing tool

Lead-generation-tools-sendinblue

Description: An effective email campaign management tool that allows you to manage your emails

The Best Part: Affordable and user-friendly alternative to “major” competitors

The Worst Part: Lacks personalization options (in emails) and integrations in comparison to analogs

Who it’s for: If you want to run powerful email marketing campaigns, but don’t want to go too much in-depth

Free Trial: Yes

Pricing: starts at $0/month

11. ConvertKit

Our Opinion: Best Email Software for bloggers and creators

Lead-generation-tools-convertkit

Description: A platform for automating the sending and processing of emails, online forms, landing page creation, and more

The Best Part: Almost no learning curve: easy to create, easy to set up, and easy to configure — probably the best UI on the market

The Worst Part: A bit overpriced

Who it’s for: If you’re a blogger or a content creator (this tool was designed specifically for you)

Free Trial: Yes

Pricing: starts at $0/month

12. Sendfox

Our Opinion: Best email tool in terms of price/quality

Lead-generation-tools-sendfox

Description: An affordable, easy-to-use tool for creating automated emails, sending daily messages, and building landing pages

The Best Part: Super simple and cheap (one of the cheapest email automation tools out there)

The Worst Part: Probably a little bit too simplelacks advanced functionality and customizations

Who it’s for: If you don’t want to go deep in email marketing (sending irregularly) and look for affordable and easy soft to use

Free Trial: Yes

Pricing: starts at $0/month

13. Lemlist

Our Opinion: Best personalization tool for cold outreach

Lead-generation-tools-lemlist

Description: A marketing management tool that helps companies automate their entire sales funnel so they can drive conversions and close deals faster, effectively engage with prospective buyers, create personalized email campaigns, and nurture leads with targeted content and messaging

The Best Part: Great personalization functionality + the ability to automatically warm up your email, even before starting the campaign

The Worst Part: Deliverability rate in comparison to the analogs

Who it’s for: If you are looking for the powerful email personalization tool for cold outreach campaigns

Free Trial: Yes

Pricing: starts at $59/month

14. Mailshake

Our Opinion: Best cold outreach email tool

Lead-generation-tools-mailshake

Description: A marketing automation tool built for sales teams and content marketers who want to send personalized cold email campaigns in bulk

The Best Part: If you’re following their best practices and recommendations you can hit one of the best deliverability rates

The Worst Part: Annual only pay option makes it a bit overpriced solution 

Who it’s for: If you want to get maximum results out of you cold outreach campaigns

Free Trial: No

Pricing: starts at $58/month (billed annually only)

15. Reply.io

Our Opinion: Best sales engagement automation tool

Lead-generation-tools-reply-io

Description: An automated software program that allows you to build high quality business relationships with your leads at scale

The Best Part: Great UX and UI — an intuitive and simple interface you’ll love

The Worst Part: Lacks email formatting options

Who it’s for: If you’re struggling with prospect contact finding and manual follow-up sequences, then this service is for you

Free Trial: Yes

Pricing: starts at $60/month

Landing Page Creation Tools

Landing Page Creation Tools

Goal: To create an effective website to maximize the number of leads I get

16. LeadPages

Our Opinion: Most popular landing page builder

Lead-generation-tools-leadpages

Description: Landing page tools for small business owners who want to create high converting landing pages without having to worry about technical issues

The Best Part: Wide range of templates you can easily pick and adjust to your needs (very easy even for the newbies)

The Worst Part: Strict modular system might limit your design freedom 

Who it’s for: A great tool for beginners or anyone who to create beautiful landing pages fast

Free Trial: Yes

Pricing: starts at $49/month

17. Unbounce

Our Opinion: Best landing page builder for PRO marketers

Lead-generation-tools-unbounce

Description: An advanced landing page builder for online marketing professionals

The Best Part: Almost everything you need to build and optimize your page conversion rate 

The Worst Part: A little overpriced

Who it’s for: Best option if you are a solid mid-sized+ company or a professional marketer who wants to enhance the ad performance

Free Trial: Yes

Pricing: starts at $90/month

18. Instapage

Our Opinion: TOP 3 Landing Page building solution

Lead-generation-tools-instapage

Description: An advanced landing-platform, allowing digital advertisers to create more effective and targeted adverts in just a few clicks

The Best Part: The heatmaps which track mouse movements are a great way to understand your customers and adapt to their needs.

The Worst Part: A quite pricey solution in comparison to competitors

Who it’s for: For those who want to 

Free Trial: Yes

Pricing: starts at $199/month

19. ClickFunnels

Our Opinion: Best funnel-building tool

Lead-generation-tools-clickfunnels

Description: a web-based software tool that helps business owners create sales funnels

The Best Part: Almost everything you need to create a perfect sales funnel + a huge knowledge base to assist you (lots of cases and know-how)

The Worst Part: It focuses mainly on sales funnels, so if you’re a course builder and want to host memberships, community, webinars, etc., then you have to have multiple software connections

Who it’s for: Perfect for those who want to create a solid sales funnel with order bumps, upsells, downsells, various automations, and more

Free Trial: Yes

Pricing: starts at $97/month

20. SeedProd

Our Opinion: Best WordPress drag & drop landing page builder plugin

Lead-generation-tools-seedprod

Description: A WordPress Website Builder, which lets you create customized themes and templates for your WP site

The Best Part: Simple, fast with a wide variety of features available + no code skills are required

The Worst Part: Applies only to WordPress sites

Who it’s for: A must-have if you need to build a landing page on your WordPress site

Free Trial: No

Pricing: starts at $31.6/year

21. Tilda

Our Opinion: Best price/quality website building tool

Lead-generation-tools-tilda

Description: A web-based software tool for creating websites. Designed to meet the specific requirements of both web designers and programmers

The Best Part: The easiest (and one of the cheapest) way to create a website from scratch (using templates) with the ability to fully customize it (using “Zero block”) 

The Worst Part: Advanced Zero block functionality is way harder to implement

Who it’s for: For anyone who wants to create a beautiful website fast keeping full control over its design

Free Trial: Yes

Pricing: starts at $0/month

22. Webflow

Our Opinion: A “Wordpress killer” — the future of website building platforms

Lead-generation-tools-webflow

Description: A visual web development tool that enables you to create, edit, preview, publish and manage any kind of site from scratch without having to write code

The Best Part: Literally everything you need to create absolutely any site you want with no coding skills

The Worst Part: A long learning curve (not great for beginners)

Who it’s for: If you want to express yourself and take full control over your website design — this is made for you

Free Trial: Yes

Pricing: starts at $0/month

Outbound lead generation tools

Outbound lead generation tools

Goal: To reach out to potential cold prospects

23. LeedFeeder

Our Opinion: Best “secret” B2B cold outreach tool

Lead-generation-tools-leedfeeder

Description: A web analytics tool that analyzes visitor behavior on websites (from Google Analytics), and generates sales leads for business owners

The Best Part: You’ll be able to identify companies that are most interested in your products or services based on their behavior on your website and then reach out to them (which substantially increase the conversion of cold outreach)

The Worst Part: Occasionally not accurate data provided

Who it’s for: If you’re an upper-level B2B business that wants to maximize the efficiency of the cold outreach

Free Trial: Yes

Pricing: starts at $0/month

24. Hunter.io

Our Opinion: Best prospects’ emails finding tool

Lead-generation-tools-hunter-io

Description: A digital marketing platform for small business owners who want to automate their sales funnels by sending personalized messages via email

The Best Part: Very easy and straightforward extension that helps you find prospects' emails in a matter of seconds (huge timer saver)

The Worst Part: Sometimes the contact information might be outdated so you’ll have to use some other tools

Who it’s for: If you are searching for your B2B prospects’ emails on a daily basis and want to substantially speed up this process

Free Trial: Yes

Pricing: starts at $0/month

25. Growbots

Our Opinion: Best time-saving tool for outbound campaigns

Lead-generation-tools-growbots

Description: A marketing automation tool for small business owners who want to personalize their campaigns, automate follow-up emails, track prospects' activity, map leads and sales opportunities, and more

The Best Part: Using the automation provided you can save a TON amount of time on cold lead generation

The Worst Part: Occasionally the data might not be accurate

Who it’s for: If you’re all-in in outbound campaigns and want to save time on routine processes

Free Trial: Yes

Pricing: starts at $49/month

26. D&B Hoovers

Our Opinion: Best prospects’ contacts database

Lead-generation-tools-db-hoovers

Description: A sales accelerator for B2B marketers and salespeople looking to improve their lead generation results

The Best Part: Almost an ultimate database of contacts and detailed profiles of B2B prospects all over the world

The Worst Part: Not that detailed information for smaller-sized companies

Who it’s for: A no-brainer solution if you’re doing active cold outreach, especially with enterprises

Free Trial: Yes

Pricing: starts at $189/year

27. AeroLeads

Our Opinion: Best “laser-focused” email and phone number finding tool

Lead-generation-tools-aeroleads

Description: A tool for finding relevant contacts with their emails and phone numbers

The Best Part: Ability to make a really accurate search on your target prospects (i.e. not all people in the company, but specified ones)

The Worst Part: This tool relies on the Linkedin search, so since your Linkedin account type has limitations, then this would consequently limit your AeroLeads activities

Who it’s for: If you need to do a really targeted cold outreach campaign

Free Trial: Yes

Pricing: starts at $49/month

28. Saleshandy

Our Opinion: Best email tracking plugin for Outlook

Lead-generation-tools-salesshandy

Description: a tool that allows organizations to boost their campaign performance without losing quality

The Best Part: You receive an instant notification once your email is opened and read, so you can adjust accordingly

The Worst Part: Doesn’t work smoothly on MAC computers (you have to use browser version for that, where the functionality is limited)

Who it’s for: If you’re an active MS Office Outlook user and want to power up and automate your cold email outreach

Free Trial: Yes

Pricing: starts at $9/month

29. LeadsBridge

Our Opinion: Best “moving leads from social media to CRM” assistant

Lead-generation-tools-leadsbridge

Description: A platform-as-a-service (PaaS) solution that allows businesses to improve their omni-channel strategies by managing their business information

The Best Part: Huge time-saver when you need to send your leads generated on social media directly to your CRM

The Worst Part: A bit pricey (especially for the freelancers)

Who it’s for: A must-have tool if you’re generating leads for your business within the social media platforms (save you hours of manual work)

Free Trial: Yes

Pricing: starts at $0/month

30. Discover.ly

Our Opinion: Best prospects’ info enrichment tool

Lead-generation-tools-discover-ly

Description: A Chrome browser extension that enables you to connect and find the most promising connections for new accounts or networks, and across your current accounts at once

The Best Part: You can easily find all your prospects’ social media presence using only their email contact (or vice versa)

The Worst Part: A little outdated design and occasionally mistakes in profile matching

Who it’s for: It fits a very wide range of goals: from sales to recruitment

Free Trial: Yes

Pricing: Free

Live chat software & tools

Live chat software & tools

Goal: To get leads from online communication on my site

31. Drift

Our Opinion: Best sales-oriented online chat

Lead-generation-tools-drift

Description: A cloud-base customer service and support software designed specifically for sales and marketing teams

The Best Part: One of the most advanced platforms for a live chat on the market with a free version and outstanding support

The Worst Part: You have to upgrade your subscription if want to get the most of it

Who it’s for: A no-brainer if you’re a small business who’s searching for the sales oriented online chat

Free Trial: Yes

Pricing: Free

32. Intercom

Our Opinion: Best “more than a live chat” solution

Lead-generation-tools-intercom

Description: A Customer Communications Platform that enables conversations in a context in order to engage customers across their entire customer journey

The Best Part: Market leader not only chat but also a knowledge base and customer onboarding feature (like contextual tips), that substantially increases your overal customer communication

The Worst Part: Pricing is too high for early-staged businesses

Who it’s for: If you’re an upper SMB or Enterprise company who’s looking for the online chat “on steroids”

Free Trial: Yes

Pricing: starts at $74/month (billed annually)

33. Zendesk

Our Opinion: Best query management tool

Lead-generation-tools-zendesk

Description: A cloud-based customer service software that makes it easy for you to handle both incoming and outgoing customer inquiries from various channels: texting messages, websites, apps, phones, emails, and social media

The Best Part: You can easily keep track of all your customers' conversations via both emails and online chats at the same time

The Worst Part: A bit pricey for startups since it has a functionality that is too broad for the early stages

Who it’s for: A great solution especially if you’re dealing with lots of incoming queries on the daily basis

Free Trial: Yes

Pricing: starts at $19/month

34. JivoChat

Our Opinion: Best price/quality live chat solution

Lead-generation-tools-jivochat

Description: A live chatting tool for websites providing customizable online chats, with features including real‑​time tracking, pageview history, email transcriptions, and more

The Best Part: You can get a LOT even from a freemium version

The Worst Part: Lacks functionality in comparison to main competitors

Who it’s for: A no-brainer for beginners and startups and even solid companies who need to implement an online chat on their site

Free Trial: Yes

Pricing: starts at $0/month

35. LiveChat

Our Opinion: TOP 3 online chat solution

Lead-generation-tools-livechat

Description: A customer service platform designed specifically for large enterprises

The Best Part: The name speaks for itself — solid and user-friendly live chat

The Worst Part: Occasionally the load speed and other minor issues might occur

Who it’s for: Definitely worth a try if you need a nice and simple online chat on your website

Free Trial: Yes

Pricing: starts at $24/month

36. Tawk.to

Our Opinion: Best UX-friendly online chat solution

Lead-generation-tools-tawk-to

Description: An online platform for real time communication between business owners and their customers and website visitors

The Best Part: Easy to set up, easy to integrate, and easy to implement (almost everything you need on the freemium version)

The Worst Part: The features are a little too basic (i.e. lacks the ability to interact in the chat with multiple users)

Who it’s for: If you’re a solopreneur or a small business that needs an online chat for your web

Free Trial: Yes

Pricing: Free

37. Botsify

Our Opinion: Best AI-chatbot software

Lead-generation-tools-botsify

Description: A live chat software that allows businesses to engage with their clients and assist them in real time, send personalised messages, and offer custom services

The Best Part: This automation saves a lot of time on typical conversations with customers (such as requests for apartments, trips, cars, etc.) + makes you be 24/7 online

The Worst Part: Quite a long learning curve to set everything up

Who it’s for: If you are constantly dealing with customers who need typical and highly standardized assist, then this is a very good option

Free Trial: Yes

Pricing: starts at $49/month

38. Acquire

Our Opinion: Best UX live chat

Lead-generation-tools-acquire

Description: Customer service platform for web and mobile apps that allows companies to co­browse, live connect, talk to each other through text, video, and voice calls

The Best Part: Remarkably easy software to use and support team behind it

The Worst Part: Obviously pricing is relatively high

Who it’s for: If you’re an upper-sized business that wants a smooth implementation of an online communication tool on your website

Free Trial: No

Pricing: starts at $200/month

CRM & Marketing Automation tools

CRM & Marketing Automation tools

Goal: To connect and follow up with potential clients throughout the sales funnel

39. Hubspot

Our Opinion: Best “all-in-one” CRM system 

Lead-generation-tools-hubspot

Description: one of the most popular CRMs for growth-minded companies, which helps them better manage their business by using powerful software tools for lead generation, relationship management, customer service, social media engagement, and more

The Best Part: You can use only one software instead of using multiple ones, constantly switching between one another

The Worst Part: If you want to get the most out of it then you have to upgrade and the pricing becomes quite an issue

Who it’s for: If you are an upper-sized business that want to have a one window ecosystem with all the business tools you need then stop searching

Free Trial: Yes

Pricing: starts at $50/month

40. Pipedrive

Our Opinion: Best small business CRM tool

Lead-generation-tools-pipedrive

Description: an integrated solution for managing lead generation, engagement, conversion, and tracking processes

The Best Part: Easy to learn, set up, deploy and utilize

The Worst Part: Becomes a little less comfortable to use when your business grows

Who it’s for: If you are a small business searching for a simple yet solid CRM, then this is probably the ultimate fit

Free Trial: Yes

Pricing: starts at $11.9/month

41. Salesforce

Our Opinion: The most advanced sales CRM on the market

Lead-generation-tools-salesforce

Description: A leading online sales management software platform that allows companies to forecast their revenue and track their lead flow

The Best Part: Fully customizable and probably the most powerful CRM software on the market — the ultimate solution for sales teams

The Worst Part: Way too complex and consequently pricey — you’ll probably need a professional integrator to adapt it

Who it’s for: if you are an enterprise-size business (or considering yourself as one), then this is something you can’t simply pass by

Free Trial: Yes

Pricing: starts at $25/month

42. Overloop CRM

Our Opinion: Best cold outbound sales CRM tool

Lead-generation-tools-overloop-crm

Description: An ideal CRM for B2B marketing, helping companies with outbound sales through cold emails, email finders (LinkedIn), Sales Automator, and others

The Best Part: You can easily combine and automate both your Linkedin AND email outreach campaigns

The Worst Part: The pricing level fits better for middle+ sized companies

Who it’s for: A good option for teams that are focusing primarily on cold outbound campaigns

Free Trial: Yes

Pricing: starts at $99/month

43. Kommo (formerly amoCRM)

Our Opinion: Best tool for sales-focused teams

Lead-generation-tools-kommo-formerly-amocrm

Description: Messenger-powered sales CRM solution

The Best Part: All your conversations with customers via multiple channels (i.e. WhatsApp, Telegram, Viber, messenger, etc.) can be managed from a single window (your fellow teammates can interfere or help at any moment)

The Worst Part: You’ll need additional tools if you want to do anything more than just sales (like comprehensive planning, accounting, storage traction, etc.)

Who it’s for: If you want to increase the efficiency of your sales team — this is a great tool to consider

Free Trial: Yes

Pricing: starts at $15/month

44. Bitrix24

Our Opinion: The best price for functionality in “ecosystem solutions”

Lead-generation-tools-bitrix24

Description: A cloud-based business management solution designed specifically for small, medium, or large businesses. It includes everything from customer relationship management (CRM) to task management to project management to communication to collaboration to billing to invoicing and more

The Best Part: The whole ecosystem underneath your fingerprints — sites, tasks management, CRM, HR, collaboration, automation, so you can gradually decrease the number of tools you use in your business

The Worst Part: If you’re doing “everything” then ultimately it means that you might be not that great in every single detail — lacks features once you want to go really deep in certain functionality

Who it’s for: If you want structure your business meanwhile keeping the costs as low as possible (especially in the beginning), then this is a tool you should consider

Free Trial: Yes

Pricing: starts at $0/month

45. Keap (formerly Infusionsoft)
Our Opinion: Best 

Lead-generation-tools-keap-formerly-infusionsoft

Description: an all-in-one solution for small business owners looking to streamline their marketing & lead generation efforts

The Best Part: A really rich set of features this platform allows you to cut expenses on other tools

The Worst Part: Quite a long learning curve (sometimes you might need third-party help to put everything on track)

Who it’s for: If you are a startup that is looking for advanced CRM system

Free Trial: Yes

Pricing: starts at $129/month

Conversion Rate Optimization tools

Conversion Rate Optimization tools

Goal: To increase the conversion rates on my websites so that they generate more leads for the same traffic

46. VWO

Our Opinion: An ultimate A/B testing tool

Lead-generation-tools-vwo

Description: an online tool that allows companies to create and run A/B tests on their own webpages

The Best Part: You don’t have to have code skills to change certain elements of your website (or to change it completely) — simply use this tool and make any experiments you want

The Worst Part: Pricing is relatively high

Who it’s for: If you are REALLY serious about increasing the conversion rate of your website, then this is something you can’t ignore

Free Trial: Yes

Pricing: starts at $467/month

47. Hotjar

Our Opinion: Best “profound web visitors understanding” tool

Lead-generation-tools-hotjar

Description: A web application used to measure user engagement by tracking clicks, taps, and scrolls in real time across websites

The Best Part: The “real” understanding of the behavior of your visitors — something that you analytics wouldn’t tell you

The Worst Part: This tool helps you to see the visitor’s behavior, but sometimes it’s not that obvious what you really have to do with it

Who it’s for: If you are tired with coming up with new conversion rate optimization hypothesis and want to get an out of the box insights, you might have missed

Free Trial: Yes

Pricing: starts at $0/month

48. PageSpeed Insights

Our Opinion: Easy and completely free website speed optimization tool

Lead-generation-tools-pagespeed-insights

Description: A free-to-use online website speed-checking tool

The Best Part: You can get solid insights on your speed optimization recommendations completely for free.

The Worst Part: Lack the ability to send a real-time alert once any problem occurs

Who it’s for: It fits anyone who wants to check the speed of their website to exclude any “obvious” issues

Free Trial: Yes

Pricing: Free

49. Pingdom

Our Opinion: Best website monitoring and technical optimization tool

Lead-generation-tools-pingdom

Description: A cloud-based service that combines synthetic and real user monitoring to provide full viewability and improved troubleshooting capabilities

The Best Part: With this tool will notify you once you have any issues with your website occurred — so you’ll be able to react immediately

The Worst Part: A bit pricey solution in comparison to competitors

Who it’s for: This is a must-have tool if you have a high traffic website so any tiny technical problem would have a great impact on the overall performance

Free Trial: Yes

Pricing: starts at $15/month

50. TrustPulse

Our Opinion: Best price for quality social proof building tool

Lead-generation-tools-trustpulse

Description: An easy-to-use strategy for capturing user engagement across multiple channels: create recent activities to catch user engagement both online and offline, such as comments, likes, retweets, etc.

The Best Part: Does exactly what it’s promising — builds social proof + it’s a more affordable software in comparison to the major analogs

The Worst Part: Might not fit premium class or luxury products 

Who it’s for: Perfect for low traffic / newly created Ecom stores to instantly boosts sales and trust

Free Trial: No

Pricing: starts at $5/month

51. Proof

Our Opinion: The easiest and quickest way to boost Ecom sales

Lead-generation-tools-proof

Description: A marketing tool that improves business' web traffic by helping them increase their conversion rates through real-time notifications

The Best Part: A quick set-it-and-forget-it approach to increase your conversion

The Worst Part: Requires additional adjustments once you have only several purchases per month (would look odd)

Who it’s for: If you are an Ecom business ideally with 1+ daily sales and you want to increase your websites’ conversion rate with a little to no efforts

Free Trial: Yes

Pricing: starts at $29/month

52. ReferralCandy

Our Opinion: Best word-of-mouth enhancement software

Lead-generation-tools-referralcandy

Description: A cloud-based solution designed for e-commerce sites of all shapes and sizes to manage customer loyalty program management across multiple channels

The Best Part: The ability to easy and automatically “consciously” impact the number of referrals from the current customers

The Worst Part: Lacks integration capabilities with several services 

Who it’s for: If you have a hard time generating referrals from your clients, then you definitely want to check this out

Free Trial: Yes

Pricing: starts at $49/month

53. Videoask

Our Opinion: The most unusual personalization/communication tool

Lead-generation-tools-videoask

Description: enables you to build trust while automating your customer relationships and growing your one-to-one sales

The Best Part: Not a commonly used solution, so you’ll be able to create a real WOW effect on your audience and substantially increase trust

The Worst Part: Probably doesn’t fit all types of businesses since the personal introduction might not fit all customer journeys

Who it’s for: It definitely worth a try if you need to build an instant rapport with your visitors and 

Free Trial: Yes

Pricing: starts at $0/month

Survey & Feedback tools

Survey & Feedback tools

Goal: To help me discover hidden obstacles and better understanding my prospective clients

54. Survey Monkey

Our Opinion: The ultimate survey tool

Lead-generation-tools-survey-monkey

Description: A widely used software application for creating, sending, and analyzing online surveys

The Best Part: The price and ease of use + the number of integrations available

The Worst Part: Advanced features are available only on upper-tier tariffs that might be pricey for small businesses

Who it’s for: A no-brainer for anyone who wants to perform any kind of survey both for business and private goals

Free Trial: Yes

Pricing: starts at $35/month

55. Typeform

Our Opinion: Best “unusual and aesthetically appealing” form builder tool

Lead-generation-tools-typeform

Description: A cloud-based online tool that allows small and large organizations alike to manage surveys easily and effectively

The Best Part: A creative approach to form and survey collection in comparison to the “classic” ones (makes this relatively boring process fun and engaging)

The Worst Part: High cost when it comes to more advanced features

Who it’s for: If you want to have a nice and smooth data collection process that your visitors would love (or at least not forget)

Free Trial: Yes

Pricing: starts at $29/month

56. Qualaroo

Our Opinion: Best contextual feedback tool

Lead-generation-tools-qualaroo

Description: A web application that lets small to medium-sized business owners get insight into their customers' experience by asking them questions via text message

The Best Part: Unique AI-powered and overall undisturbing features that allows collecting the visitors' feedback

The Worst Part: Price tiers could be more flexible and affordable

Who it’s for: If you want to get deep insights about your website/business directly from your visitors without spending a fortune on a professional marketer

Free Trial: Yes

Pricing: starts at $100/month

57. WPforms

Our Opinion: Best WordPress form builder

Lead-generation-tools-wpforms

Description: an online form generator that lets you create beautiful contact, registration, donation, etc., forms for your site in just seconds

The Best Part: Customer support is outstanding — you can troubleshoot anything within an hour

The Worst Part: Obviously you have to have a WordPress site to use it (which ultimately means that already certain basic coding skills required)

Who it’s for: A no-brainer solution if you want to create forms AND have a WordPress website

Free Trial: No

Pricing: starts at $49.5/year

58. Pointerpro

Our Opinion: Best personalized report creation tool

Lead-generation-tools-pointerpro

Description: A tool for creating online surveys that allows participants to access their results right away

The Best Part: A advanced personal PDF generation tool with the results of the assessments is simply awesome

The Worst Part: Initial learning curve might be long

Who it’s for: A solid tool If you need to perform advanced assessments in your business

Free Trial: Yes

Pricing: starts at $49/month

59. ProProfs Quiz Maker

Our Opinion: Best employee/students performance improvement tool

Lead-generation-tools-proprofs-quiz-maker

Description: a tool for business owners who want to create custom online surveys, conduct carefully-planned quizzing activities, and track overall employee performance

The Best Part: A very-wide range collection of assessments and tests that could be easily adapted

The Worst Part: A bit pricey premium features

Who it’s for: If you need to train and adopt new employees or perform student tests in a simple and fast way — it worth trying

Free Trial: Yes

Pricing: starts at $0/month

60. Jotform

Our Opinion: Best “create any form you want” tool

Lead-generation-tools-jotform

Description: A web-hosted application that allows users to automatically publish online surveys and collect user feedback

The Best Part: The ability to sign forms + a huge range of pre-built form templates that you can easily pick and deploy (no coding required)

The Worst Part: Templates sometimes might lack customization

Who it’s for: If you want a simple and fast way to create a form on your website — this is the go-to solution

Free Trial: Yes

Pricing: starts at $0/month

61. Delighted

Our Opinion: Best NPS tracking tool

Lead-generation-tools-delighted

Description: a software solution for collecting real-time, action-based customer satisfaction surveys through email, web or text messages

The Best Part: A great easy way to collect your NPS rates on an automated constant basis

The Worst Part: The integrations with third-party services might not be that advanced

Who it’s for: A no-brainer if you want to implement an NPS survey in your business

Free Trial: Yes

Pricing: starts at $0/month

Search Marketing tools

Search Marketing tools

Goal: To improve your site's performance in Google and Bing, use SEO techniques to attract new visitors to your site

62. SEMrush

Our Opinion: Best SEO tool

Lead-generation-tools-semrush

Description: a leading SaaS for professional SEO experts as well as small and medium businesses

The Best Part: Literally everything (and a little bit more) you need to move your SEO efforts to the next level

The Worst Part: A bit pricey if you’re not really in a “SEO game”

Who it’s for: If you’re searching for the ultimate advanced SEO tool, then here it is.

Free Trial: Yes

Pricing: starts at $119.95/month

63. Ahrefs

Our Opinion: Best link-building tool

Lead-generation-tools-ahrefs

Description: A suite of SEO tools that help you do competitor analysis to discover high-ranking PPC keywords, link-building approaches, etc.

The Best Part: Overall one of the most powerful SEO software on the market

The Worst Part: Recent pricing usage-based model which makes it confusing and less favorable in terms of value in comparison to the competitors

Who it’s for: If you’re serious about SEO, especially doing active link building, then this is something you can’t pass by 

Free Trial: No

Pricing: starts at $99/month

64. Serpstat

Our Opinion: One of the TOP 3 SEO solutions on the market

Lead-generation-tools-serpstat

Description: an online search marketing analytics platform designed specifically for small to medium-sized businesses, including marketing firms, e‑commerces, and PPC managers

The Best Part: More affordable pricing for relatively same features that you have in major competitors

The Worst Part: A little overwhelming interface in comparison to analogs

Who it’s for: If you’re a marketing agency or a business that needs a solid SEO tool — this is the one you should try

Free Trial: Yes

Pricing: starts at $69/month

65. SE Ranking

Our Opinion: Best “small business/freelancer friendly” SEO tool

Lead-generation-tools-se-ranking

Description: an online tool that helps small business owners improve their websites' visibility

The Best Part: One of the most affordable pricing

The Worst Part: The data is not always that accurate and might be expanded

Who it’s for: If you are a freelancer or a small business that needs actionable SEO tool

Free Trial: Yes

Pricing: starts at $39/month

66. Yoast’s SEO plugin

Our Opinion: Best SEO plugin for WordPress site

Lead-generation-tools-yoasts-seo-plugin

Description: A tool that helps companies improve their websites' search ranking without having to hire an expensive SEO expert

The Best Part: An easy way to change your SEO titles, Meta descriptions, slug, and more without help from the developer

The Worst Part: Relevant only for WordPress platform sites + a little pricey

Who it’s for: A go-to solution if you want to boost your SEO ranking (and have a control over it) on your WordPress site

Free Trial: Yes

Pricing: starts at $99/month

67. Moz Pro

Our Opinion: Best Keyword Difficulty Identification tool

Lead-generation-tools-moz-pro

Description: an array of SEO tools to help you improve your rankings, increase traffic, gain visibility in search results, etc.

The Best Part: You can use it as a browser extension + one of the best “Keyword Difficulty” identification

The Worst Part: Less accurate data and features in comparison to other solutions

Who it’s for: If you’re searching for a solid tool to implement and keep track of your SEO performance: keywords research, link building, site health, and more 

Free Trial: Yes

Pricing: starts at $99/month

68. BuzzSumo

Our Opinion: Best “TOP content” finding tool

Lead-generation-tools-buzzsumo

Description: A platform for social media analysis and content marketing that helps companies analyze their most effective content across all social networks.

The Best Part: The ability to track and monitor your brand’s reputation — you’ll be able to easily notice and respond to almost everything that people are talking about you

The Worst Part: Price point is too high for early-stage businesses

Who it’s for: If you’re in full-time content creation and want to understand what content should you create in order to maximize the number of “buzz”, i.e. comments, likes, share (be up-to-date with the recent trends)

Free Trial: Yes

Pricing: starts at $0/month



Tell-about-your-favorite-lead-gen-tools

This is our in-depth analysis of lead generation tools in 2023.

Now I want to turn it over to you.

I’m really curious:

What software are you using right now?

Do you agree with our thoughts?

What what you suggest/exclude?

Leave a quick comment below right now to let me know.

Ivan Shumaylov
Marketer
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