10 Best Free Survey Software 2025

Online surveys are one of the most effective ways for businesses to collect feedback and understand customer needs. The right survey software turns every click into a conversation and provides valuable insights for data-driven decision making.

This article will introduce you to the best survey software tools available today. Here is a summary of the top survey software options reviewed:

10 Best Survey Services 2025

Let's take a look at some of the best survey softwares in 2025. Each of them offers unique opportunities for your research needs. We’ll dive into both their free and paid capabilities to help you choose the best tool for your goals.

1. Marquiz

Best for: Interactive quizzes and lead generation

Marquiz is a survey and quiz builder that doesn't require any special knowledge or skills in programming or design to create a questionnaire or test. The service provides ready-made templates and allows you to quickly create your own survey, customize the design, and install it on your website or use it as a standalone landing page.

You can browse ready-made templates in the gallery under the "Research, Surveys & Questionnaires" section.

Inside the Marquiz:

— 12 question types.

— The ability to create branching logic based on user responses.

— Flexible question settings, with additional motivators like images, as well as text or video tips from a consultant.

— Quick integration with CRM, email marketing tools, and analytics services.

— Easy integration with popular social media platforms and five options for adding the quiz to a website: banner, button, widget, pop-up overlay, or embed directly into the page.

💡If you don’t have a website but need to explain to the client what to expect and who is conducting the survey before they take it, you’ll need a landing page. For these cases, Marquiz offers Marquiz Pages — a landing page builder you can quickly assemble from blocks and place your survey right on it.

Free version.

Marquiz allows you to create quizzes and collect up to 10 leads each month for free. It offers 12 types of questions, unlimited quiz creation, customization of the design, basic statistics and integrations with popular services.

Paid version.

Payment is only for the expected results (leads received). The cost depends on the number of leads and starts from $19. This includes advanced analytics, A/B testing, video uploading, a custom domain, and the ability to remove the Marquiz branding.

2. Google Forms

Best for: Quick surveys and collecting basic feedback

Google Forms is a free survey software tool that is part of the Google Workspace suite. This best survey software for small business allows users to create surveys and questionnaires with a variety of question types, including text, multiple-choice, and scale questions. As one of the most popular free survey software options, Google Forms integrates seamlessly with other Google services like Sheets and Drive.

The platform offers real-time collaboration, automatic response collection, and instant data visualization through charts and graphs. However, customization options are limited compared to other online survey software tools, and data is stored on Google's servers outside certain regions, which may be a consideration for some organizations.

Free version.

Google Forms is completely free. It allows users to create surveys and questionnaires without any restrictions on the number of questions, answers, or participants. Users can choose from a variety of question types and share the link to the survey with anyone they want. The data collected is automatically exported to Google Sheets, where it can be analyzed and shared with others.

Paid version.

There is no paid version of Google Forms, so all features are available for free. This makes it a perfect choice for budget-conscious users who need reliable web survey software.

3. forms.app

Best for: Creating visually appealing and interactive forms

Forms.app is a user-friendly survey software for small teams that allows users to create forms and surveys with a focus on visual appeal and interactivity. This platform supports multiple languages and offers modern design templates that stand out from traditional survey tools. Data is stored securely on the company's servers with GDPR compliance, ensuring privacy and security.

Forms.app provides a variety of customizable templates, conditional logic, and integrations with popular payment services such as Stripe and PayPal, making it easy to collect payments directly through forms. The platform also supports file uploads, digital signatures, and integration with over 500 applications through Zapier, making it versatile for various business needs.

Free version.

The free version of this software allows you to create up to 5 forms, collect up to 100 responses per month, and store up to 100 MB of data. You can use all types of fields, add conditional logic, apply electronic signatures, and customize the basic design.

Paid version.

Paid plans start at $15 per month. They offer more options, responses, and storage space, as well as features like branding removal, custom subdomains, and priority customer support.

4. SurveyMonkey

Best for: Universal survey creation and analysis

SurveyMonkey is one of the most well-known and widely used survey software tools in the world. This American company provides a powerful platform for conducting in-depth research and is considered among the top survey software solutions available. The software offers advanced analytics, A/B testing capabilities, and more than 300 customizable templates for various use cases. It also integrates with a variety of CRM and marketing tools, making it a versatile solution for businesses of all sizes.

SurveyMonkey excels in market research capabilities, offering features like survey logic, custom branding, and detailed reporting. The platform also provides access to SurveyMonkey Audience for reaching specific target demographics, though data is stored on US servers which may limit usage in certain regions.

Free version.

The free version allows you to create surveys with up to 10 questions and receive up to 25 responses each month. Basic question types are available, as well as simple analytics, but data export options are limited.

Paid version.

Paid plans start at $39 per month (with an annual payment) and include an unlimited number of questions and answers, advanced analytics, data export in various formats, and customization of design and integration.

5. Survio

Best for: Basic survey creation with a limited number of responses

Survio is a European-based survey analysis software platform popular among researchers and academic institutions. Headquartered in the Czech Republic, it complies with strict European GDPR data protection standards, offering special discounts for students and educational organizations. The platform supports multiple languages and provides a clean, intuitive interface that's easy to navigate.

Its main feature is its ability to create multilevel surveys with advanced branching logic, making it suitable for complex research projects. Survio also offers collaborative features allowing teams to work together on survey projects, and provides detailed analytics with filtering options. The platform is particularly strong in academic and research environments where data privacy and compliance are crucial.

Free version.

The free version of the tool allows you to create an unlimited number of surveys and questions. However, it limits the number of answers you can receive to 50 per month. You can use 18 different types of questions and access basic analytics. You can also export your results to PDF and XLS formats.

Paid version.

Paid plans start at $21 per month and offer more features, including advanced analytics, custom design, integration with Google Analytics, priority support, and more.

6. Qualtrics

Best for: Complex research projects

Qualtrics is a premium American customer experience management platform that offers enterprise-level survey software capabilities. It is one of the most advanced solutions on the market, with powerful survey analysis software, machine learning capabilities, and big data processing. This top survey software is utilized by Fortune 500 companies for conducting in-depth market research, analyzing customer experiences, and conducting HR analytics.

Qualtrics survey software excels in advanced statistical analysis, predictive analytics, and automated insights generation. The platform offers sophisticated features like MaxDiff analysis, conjoint analysis, and text analytics powered by AI. It also provides role-based access controls, white-label options, and enterprise-grade security features. However, its high cost and complexity may make it unaffordable and overwhelming for smaller businesses.

Free version.

It allows you to create up to 3 active surveys with 8 different types of questions and more than 50 pre-designed templates. You can also collaborate with others and export your data.

Paid version.

Paid plans are available upon request and include unlimited surveys, advanced analytics, CRM integration, and enterprise-level support.

7. SurveyPlanet

Best for: Getting unlimited answers for free

SurveyPlanet is an American-based platform that stands out for its generous free version among online survey software options. It is one of the few services that don’t limit the number of responses in the free plan, making it a great choice for those who want to conduct surveys without any restrictions. The platform supports more than 30 languages and includes AI-powered features for creating surveys and analyzing responses.

SurveyPlanet offers a modern, mobile-responsive design and provides SSL encryption for data security. The platform includes features like anonymous surveys, customizable themes, and social media sharing options. It also offers survey embedding options and QR code generation for easy distribution. The interface is intuitive and user-friendly, making it accessible for users of all technical levels.

Free version.

SurveyPlanet allows you to create an unlimited number of surveys, with a variety of questions and answers. You can use more than 90 different templates, and the platform supports over 30 languages.

Paid version.

$20 per month or $180 per year. Includes result export, custom themes, branching logic, result filtering, white label, SMS notifications, and advanced reporting.

8. QuestionPro

Best for: Live polls and advanced features

QuestionPro is a comprehensive marketing survey software platform that offers a complete solution for conducting surveys and collecting data on target audiences. In addition to creating surveys, the service provides access to a pool of respondents for research purposes through QuestionPro Audience. One of the unique features of this client survey software is its advanced data analysis tools, including statistical tests, cross-tabulations, and TURF analysis.

The platform offers specialized modules for different use cases including CX, workforce, and communities research. QuestionPro supports over 30 languages and provides white-label solutions for agencies and consultants. It also offers special plans for non-profit organizations with discounted rates and includes features like offline data collection, mobile apps, and API access for custom integrations.

Free version.

Unlimited number of surveys with up to 10 questions, allowing you to collect up to 1,000 responses. You can use a variety of question types and access analytics.

Paid version.

Starts at $99 per month, service includes an unlimited number of questions and answers, advanced analytics, branding, and integrations.

9. SurveySparrow

Best for: Chat-like surveys and NPS research

SurveySparrow is an innovative nps survey software platform that has revolutionized the way surveys are designed, making them more interactive and similar to a live chat conversation. This conversational approach significantly increases engagement with respondents and improves the completion rate of surveys compared to traditional form-based surveys.

The platform is particularly strong in the field of customer experience (CX) and includes specialized tools for measuring Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). SurveySparrow supports automatic translation into more than 130 languages, making it valuable for global businesses. It offers features like recurring surveys, offline data collection, and comprehensive reporting dashboards. It also provides white-label options and API access for custom integrations with existing business systems.

Free version.

The free version of the software allows you to create up to 3 classic surveys, one CX survey, and up to 10 questions. You can also collect up to 75 answers per quarter. Basic features and analytics are included.

Paid version.

Paid plans start at $19 per month and offer more surveys, more responses from users, and advanced features such as customization, analytics, and integration.

10. Zoho Survey

Best for: Integration with the Zoho ecosystem and automation

Zoho Survey is part of the extensive range of business applications offered by Zoho, making it excellent customer survey software for existing Zoho users. One of the main advantages of this platform is its deep integration with other Zoho products, such as CRM, Campaigns, Analytics, and SalesIQ. This seamless integration makes the platform an ideal choice for companies that have already adopted Zoho's other solutions, allowing for automated workflows and comprehensive data management. The service supports 26 different interface languages and includes advanced logic and workflow automation features.

Zoho Survey offers features like email scheduling, survey kiosks for offline data collection, and comprehensive reporting with custom dashboards. The platform also provides HTTPS encryption, custom domains, and role-based access controls. It's particularly strong for businesses that need integrated survey capabilities within their existing Zoho ecosystem.

Free version.

Zoho Survey allows users to create an unlimited number of surveys, with up to 10 questions each, and collect up to 100 responses. It also provides basic question types and analytics, allowing users to gather valuable insights from their survey data.

Paid version.

From $11 per month, the service includes an unlimited number of questions and answers, advanced analytics, integration with Zoho CRM, and other services.

FAQ

What problems can be solved with online surveys?

Both internal corporate tasks — such as recruiting and onboarding new employees, studying motivation and employee loyalty, and maintaining corporate culture — as well as marketing goals: analyzing demand, staying in touch with your audience, and evaluating service quality and product satisfaction. The best online survey software can also help with market research, customer feedback collection, and data-driven decision making.

What key features should you consider when choosing survey software?

When selecting survey software, focus on these key aspects:

Ease of use: Look for an intuitive interface that allows quick survey creation without extensive training. For example, Marquiz offers a user-friendly platform requiring no coding or design skills.

Customization: Ensure the ability to tailor design, question types, and branding to your company’s needs.

Analytics: Robust reporting and analysis tools help extract valuable insights from responses.

Scalability: Confirm the software can handle current and future needs.

Security: Ensure compliance with data protection standards in your region.

How can surveys be distributed?

Almost all survey tools offer multiple distribution options: a direct link, a button or widget for embedding on a website, and a special invitation form, email invitations, social media sharing, and QR codes for offline-to-online conversion.

Try to build your first survey at Marquiz, without the help of designers or developers. It's completely free and designed to help you create engaging, conversion-focused surveys that turn visitors into leads.

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