$2 million in sales from a quiz, not just $8 leads
Hi 👋 I’m Andrew Mudritsky, an advertising specialist in Google Ads TG, Ads and a quiz maker at Marquiz.
Many advertisers believe that quiz leads are mostly fraud or low quality. That’s often true, but not because of quizzes themselves. The real issue is misalignment: a quiz must be designed for sales. Without a proper nurturing funnel, the percent of qualified leads drops to almost zero.
❌ Didn’t send the promised selection? Expect your calls to be ignored.
❌ Sent a messy photo dump of hundreds of property images to WhatsApp? Prepare to get blocked.
And then, of course, people blame the quiz.
In this case study, I’ll show how we increased deal conversions from quiz leads. The niche is one of the toughest and highest-ticket — real estate.
Client and challenge
A real estate agency selling properties in Phuket, Thailand. We’ve been working together since 2022, the next season is just around the corner.
At first, the agency relied on a website — but it didn’t convert. The client heard about quizzes and found me through Marquiz experts.
The goal: Lead generation and moving leads to the key sales funnel stage — viewing properties.
Target audience: Investors and individuals looking to purchase or invest in Phuket real estate.
Campaign period: One season, roughly October to April.
Solution
Initially, I tested a hypothesis: quiz leads don’t work well without a warm-up funnel, they just waste the sales team’s time. But with proper automation, meeting rates should rise.
What we used:
- Traffic channel: Google Ads
- Lead generation tools: Quiz + WhatsApp chatbot
Quiz setup
I started with keyword analysis in Google Trends, grouped queries, and created a separate quiz for each group to maintain relevancy: villas, apartments, or general investment properties.
Example of a starting page (apartment promotion). It had two bonuses — a property selection and an extra gift.
Each quiz had 4 questions:
- Why are you looking for an apartment in Phuket?
- This helped segment users: planning to live, rent out, or invest.
- What price range do you consider?
- Important for sending offers aligned with expectations.
- When are you ready to visit Phuket and view properties in person?
- Helped gauge purchase intent and travel plans.
- Which bonus would you choose if you close the deal?
- Free flight to Phuket + hotel transfer
- Private yacht cruise
- Cashback on the purchase
In the contact form, I included only messengers, no one will spam or call back.
I also set the following limits:
- Response time within 30 minutes
- Property selection up to 5 options
After submission, the lead entered an automated warm-up funnel.
I also added a results page after the contact form in the quiz.
The quiz result page created a sense of value immediately after completing the quiz.
Funnel Automation
By warm-up, I mean two things:
- Responding to leads quickly. For example, there was a case when the user was already on the way to view a villa with our client, while other agencies were just starting to call him.
- Sending a pre-prepared, relevant PDF selection of properties.
Here’s how the entire quiz and warm-up funnel worked:
A user completes the quiz, leaves their contact information, and after submission receives a video overview of the real estate properties on the results page.
A lead goes to KommoCRM with a specific tag. In KommoCRM, a trigger activated a bot, and the bot sent a pre-prepared PDF selection to WhatsApp and offered to schedule a viewing.
The Salesbot trigger is connected to KommoCRM. The bot recognized which quiz the lead came from and sent relevant presentations.
After 10 minutes, the bot follows up: “Did you see anything you liked? Let’s book a viewing.”
Ad Setup
The ad creatives clearly highlighted the key points: 0% installment plans, starting prices for properties, and fast communication through messengers. The ads emphasized convenience — users would receive a personalized selection of options directly via WhatsApp, with USDT accepted for payment. For villas, the messaging included flexible payment schedules and the number of bedrooms to immediately show relevance. This approach built trust and boosted click-through rates by keeping the text simple and focused without unnecessary details.
Results
We generated 309 conversions from Google Ads at an average cost of $50 each.
Total quiz-based sales: $2,000,000 during the season.
Working with two account managers (villas/apartments), the agency confirmed the numbers. Quiz conversion reached 1–1.4%, which reflects real sales and efficient lead filtering.
With a nurturing funnel, quizzes do deliver results.
For those complaining about cold quiz leads — start using proper lead warming. Old-school approaches make real estate conversion rates drop year by year.
Why Andrew likes Marquiz
You can build quizzes quickly without a developer and tailor them for each audience segment. Marquiz also supports real dialogue with users. It’s a top-tier platform — giving 40% commission to partners and consistently generating new clients for me. This client came through Marquiz.
Thanks for reading!
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