10 Tools to Create a Quiz Lead Magnet in 2025

Most lead magnets feel repetitive, but quizzes stand out by sparking real interaction. In this guide, our experts will explain how to create a quiz lead magnet that attracts attention, builds trust, and converts, along with the best tools to design one effectively in 2025.

What Is a Quiz Lead Magnet?

A quiz lead magnet is the modern marketer’s answer to short attention spans. Instead of offering another downloadable guide, it invites people to take part in something interactive: answer a few questions, see personalized results, and leave their contact details in exchange. This form of lead magnet quiz feels alive and gives users instant value while helping you understand them better.

At its core, a quiz lead magnet does three things:

• Captures attention through interaction rather than passive reading.

• Collects insights about each visitor’s preferences and needs.

• Converts engagement into qualified leads that can be nurtured later.

That balance of entertainment and strategy is what makes quizzes work so well.

To understand how to buid a quiz lead magnet, start by defining your goal. Every question reveals something about your audience: what they want, how they think, and what challenges they face. With this data, you can segment users, personalize your follow-ups, and increase your quiz lead magnet conversion rate. Instead of guessing what your audience needs, you will have direct input from them.

Compared with traditional lead magnets like ebooks or templates, lead magnet quizzes offer clear advantages:

• They are interactive. Users receive immediate results instead of delayed rewards.

• They are memorable. People enjoy discovering something about themselves.

• They are shareable. Fun outcomes often get shared on social media.

• They are effective. Quizzes tend to achieve higher completion and sign-up rates.

Next, we will look at the most effective tools available in 2025 that can help you design, launch, and optimize a successful quiz lead magnet of your own.

10 Tools to Create a Quiz Lead Magnet in 2025

The market is full of quiz builders that promise results, yet only a few deliver both creativity and conversion power. Below are ten that genuinely make the process of building a quiz lead magnet worth your time.

Marquiz

Great for: marketers and small businesses building no-code quizzes designed for lead generation.

Marquiz is a cloud-based platform that allows users to build interactive, data-driven quizzes without any coding skills. The interface is clean, intuitive, and available in several languages, making it easy to create conversion-oriented funnels for global audiences. The service supports GDPR-compliant data storage and integrates seamlessly with major CRMs and email marketing tools. Marquiz also includes an AI-powered quiz generator that helps users create question logic, personalized outcomes, and design layouts automatically. Its analytics dashboard tracks conversion performance and audience behavior, helping businesses optimize each step of their quiz funnel.

Free plan/trial period:

The free plan includes essential features such as quiz templates, custom branding, lead collection, and analytics for up to 10 leads per month. All quizzes come with responsive design and embed options for websites or landing pages.

Paid plans:

• Start/Basic: $19/month, includes up to 30 leads per month and all essential features for small projects.
• Plus: from $39/month, offers higher lead limits and full functionality. Lead capacities include 100, 300, 500, 1,000, and 5,000 leads per month, depending on the selected tier. Includes advanced analytics, customization, branding removal, and priority support.
• Enterprise/Custom: for 5,000+ leads per month, available on request. Includes all Plus features with greater lead capacity, tailored setup, and premium support.

All plans feature unlimited quizzes, multilingual support, responsive design, logic branching, CRM integrations, and GDPR-compliant data handling.

Interact

Great for: creators and coaches growing email lists and segmenting leads through quizzes.

Interact is a U.S.-based no-code quiz builder that enables businesses, creators, and coaches to design interactive personality, scored, and assessment quizzes with ease. Featuring over 800 customizable templates, it helps users generate targeted leads and segment audiences effectively. The platform integrates seamlessly with popular CRMs and email tools like HubSpot, ConvertKit, and Mailchimp. Interact also provides GDPR-compliant data storage, branching logic, advanced analytics, and conversion tracking to measure quiz performance. Its intuitive dashboard, secure hosting, and automation-ready workflows make it a powerful all-in-one solution for building engagement-driven, conversion-focused quizzes that grow and segment mailing lists efficiently.

Free plan/trial period:

The free 14-day trial allows users to test the quiz builder, templates, and integrations with full functionality. Quizzes can be embedded into websites or landing pages, shared via social media, and connected to email tools like Mailchimp or HubSpot for automated list growth.

Paid plans:

• Lite: starts at $39/month and includes up to 500 leads.
• Growth: priced at $89/month, adds advanced analytics, design customization, and supports up to 2,000 leads.
• Pro: costs $209/month, featuring multi-user access, team collaboration tools, and up to 8,000 leads per month.

All plans include branching logic, integrations, and priority support.

Typeform

Great for: brands that want visually polished quizzes for collecting and qualifying leads.

This is a Barcelona-based SaaS platform originally focused on forms and surveys, now widely used for creating interactive quizzes and lead-generation flows. It features a minimalist, brand-friendly interface that allows users to build conversational quizzes with logic jumps, multimedia elements, and multiple endings. The system supports multilingual content, mobile-first design and integrates with hundreds of apps via Zapier and native connectors. Data is stored securely and supports GDPR-compliant setups. The analytics dashboard provides clear insights into response behavior, drop-off points and conversion paths.

Free plan/trial period:

The free tier lets you create unlimited quizzes using over 3,000 templates, though advanced logic and integrations may be restricted. Users can embed quizzes on websites, share via link, and integrate with Google Sheets or Slack for basic workflows.

Paid plans:

• Basic: starts at $29/month and includes unlimited forms with up to 100 responses.
• Plus: priced at $59/month, adds branding removal, analytics, and conversion tracking.
• Business: costs $99/month, expanding response limits to 10,000 and offering deeper insights.
• Growth plans for marketers: begin at $199/month, featuring automation, Salesforce integration, and advanced analytics.
• Talent plan for HR teams: starts at $149/month, including video Q&A, AI tools, and multi-language support.
• Enterprise: offers full compliance, VIP support, and advanced security for large organizations.

All plans include AI-powered form creation, integrations, and discounts with annual billing.

Pointerpro

Excellent for: consultants generating leads through assessments with personalized reports.

Pointerpro is a Belgium-based SaaS platform that helps professionals create interactive quizzes, surveys, and assessments that automatically generate personalized PDF reports for each participant. The interface is clean, multilingual, and designed for customization, allowing full white-label branding and custom domain setup. Data is stored securely on EU servers in compliance with GDPR and ISO 27001 standards. Pointerpro supports complex scoring formulas, branching logic, and integrations with CRMs such as HubSpot and Salesforce. It is particularly useful for consultants, agencies, and educators who want to deliver tailored insights instantly.

Free plan/trial period: Pointerpro offers a 14-day free trial available only for the Professional plan. The trial allows users to test core features such as interactive quiz creation, custom scoring, logic branching, and email personalization. Quizzes can be embedded on websites or shared via direct link, and collected responses can be exported to Google Sheets, CRMs, or other tools via Zapier or API integrations.

Paid plans:

• Professional: starts at $69/month, offering 2,000 monthly responses, unlimited questionnaires, advanced logic, custom scoring, and branding removal.
• Enterprise: provides additional features such as payment processing, custom formulas, WebHooks, and white labeling, ideal for larger teams.
• ReportR: builds on Enterprise, enabling personalized PDF report creation with drag-and-drop design, logic-based widgets, and team or aggregated reporting.
• DistributR: the top tier, supports 15,000+ responses, includes a client portal, real-time reporting, and optional paid assessments for monetization.

All plans include integrations, multilingual support, offline access, and GDPR compliance, with custom pricing available for enterprise-scale needs.

Outgrow

Great for: marketers building lead-capture quizzes, calculators, and interactive funnels.

This is a U.S.-based no-code platform that enables users to create quizzes, calculators, polls and recommendation engines via a drag-and-drop builder. It offers a rich template library tailored by industry and supports branding customization, embed flexibility and extensive analytics. Data is securely hosted in its cloud environment with integrations available for major CRMs and marketing tools. The platform emphasizes conversion-optimized user journeys. Branching logic, personalized result flows and funnel visualizations are built into the studio. It’s well suited for marketers who want to deliver interactive experiences at scale.

Free plan/trial period: Outgrow offers a free demo and a 7-day trial that unlocks features such as template access, embed options, lead-capture fields and basic analytics. After the trial, users must select a paid plan.

Paid plans:

• Freelancer Limited: from $14/month, includes 5 content types, 3,000 leads per year, and 5 content pieces — suitable for individual creators.
• Freelancer Pro: at $25/month, adds 7 content types, 12,000 leads per year, and standard integrations with formula and logic jump features.
• Essentials: priced at $95/month, offers 9 content types, 90,000 annual leads, unlimited content, 3 users, and advanced integrations.
• Business: from $600/month, supports all content types, 600,000 leads per year, 10 users, full branding, custom domain hosting, and advanced analytics.

All plans include live chat support, embedding options, and responsive interactive content creation tools.

LeadQuizzes

Great for: small businesses using quizzes to collect leads and segment audiences.

LeadQuizzes is a Phoenix-based quiz and interactive content platform designed for marketers who want to engage, segment and convert their audiences without needing a developer. The interface supports drag-and-drop creation of personality quizzes, product recommenders and diagnostics, with branching logic, customizable templates and subscription-grade integrations with tools like Mailchimp, ActiveCampaign and Zapier. Data is stored securely, mobile-optimized and exportable in CSV format. Analytics give you insight into response patterns, quiz completion and lead-quality so you can refine for better quiz lead magnet conversion.

Free plan/trial period: LeadQuizzes offers a free demo and a 14-day full-feature trial with access to its quiz builder, template library, logic branching, lead capture forms and embed options. After the trial ends, you’ll need to upgrade to a paid plan.

Paid plans:

• Startup: starts at $13/month and includes unlimited quizzes, AI quiz generation, logic branching, and multilingual support.
• Standard: priced at $49/month, adds advanced integrations, analytics, and enhanced support.
• Pro: costs $99/month, featuring email automation, lead validation, and UTM tracking.
• Premium: at $249/month, supports 15,000 monthly responses, custom domains, and full branding options for larger teams.

Involve.me

Great for: e-commerce and SaaS brands using quizzes to drive leads and sales conversions.

This is an EU-based interactive content platform that supports quizzes, surveys, calculators and embedded funnels – designed to work smoothly across devices and comply with GDPR. The drag-and-drop builder enables logic jumps and question branching; users can integrate payment gateways such as Stripe or PayPal for monetised quizzes. The interface supports multilingual content and white-labelling, and it stores data on European servers for enterprises that prioritise data sovereignty. Built-in analytics help measure completion rates, segment leads and optimise flows for conversion.

Free plan/trial period: Involve.me offers a free plan for individuals starting out, including 2 live funnels, 50 submissions, and 500 visits per month with 30-day data retention. Users can build quizzes, surveys, and forms using 350+ templates, customize languages, and embed projects as landing pages or pop-ups. The plan also lets users test paid features before upgrading.

Paid plans:

• Starter: starts at $49/month and includes 5 live funnels, conditional logic, participant emails, 30+ integrations, and 50+ content elements.
• Pro: priced at $99/month, adds 15 live funnels, 3 users, branding removal, hidden fields, and detailed funnel analytics.
• Business: costs $199/month, expanding to 30 funnels, 5 users, and advanced tools such as A/B testing, custom CSS, and WebHooks.
• Enterprise: offers custom pricing with Single Sign-On (SSO), security assessments, and dedicated onboarding for large teams and agencies.

ScoreApp

Great for: coaches and agencies turning quiz responses into scored lead profiles.

ScoreApp is a UK-based platform built for creating intuitive scorecards and assessment-style quizzes. With a drag-and-drop builder, users craft interactive flows that assign points to answers, categorize leads, and deliver personalized results pages showing strengths and weaknesses. Its template library supports multiple industries, and everything is mobile-optimized and ready to embed or share. Data is securely stored in compliance with GDPR and integrates with CRMs or email tools for seamless follow-ups. ScoreApp enables professionals to deliver value and qualify leads quickly without needing development resources.

Free plan/trial period: ScoreApp offers a free plan that includes 1 live scorecard and up to 10 responses per month with unlimited questions, landing pages, and result pages. It is ideal for individuals testing the platform or experimenting with quiz marketing on a small scale. The free plan provides access to the core builder and basic customization but excludes advanced features and higher response limits.

Paid plans:

• Starter plan: starts at $39/month and includes unlimited quizzes, an AI quiz builder, templates, customizable branding, and analytics.
• Business plan: priced at $99/month, adds multiple result pages, dynamic PDFs, and full marketing integrations with Facebook Pixel, Google Analytics, and Tag Manager.
• Pro plan: costs $149/month, offering advanced reporting, split testing, and enhanced data segmentation for deeper insights.
• Enterprise plan: starts from $799/month, adding SSO, granular permissions, and a dedicated account manager for large teams.

All plans include AI tools, custom domains, and GDPR-compliant data management.

Riddle

Great for: publishers and media outlets creating GDPR-compliant quizzes for lead collection.

This is a Germany-based interactive content platform designed with GDPR compliance and data security in mind. Its drag-and-drop builder supports quizzes, polls, personality tests, and mini-games across 30+ formats. Data is stored on German servers, and the tool offers full white-label branding, embedding options for websites and apps, and seamless integrations with CRMs and marketing tools. Media brands use Riddle to boost time on site, collect first-party data, and monetize content through lead-capture forms and ad-server integrations – all within a privacy-first framework.

Free plan/trial period: Riddle offers a free 14-day trial (demo available, no credit card required) that gives access to the full quiz builder, embedding features, lead forms, and analytics. Users can test various content types and integrations during the trial period.

Paid plans:

• Essential: starts at $69/month and includes unlimited quizzes, leads, and content formats, including leaderboards.
• Pro: priced at $129/month, adds full white labeling, letting users remove Riddle branding, customize emails, and apply their own logos, fonts, and colors.
• Business: costs $299/month, introducing advanced customization with custom CSS, API access, ad insertion, video uploads, and detailed analytics through Google Tag Manager and Google Analytics.
• Enterprise: starts from $799/month, built for agencies and large brands, offering custom contracts, user role management, DMP integration, and multi-quiz leaderboards.

All plans include unlimited content creation, responsive design, and GDPR-compliant data handling.

Thrive Quiz Builder

Excellent for: WordPress users creating on-site quizzes that capture and segment leads.

Thrive Quiz Builder, developed by Thrive Themes, is a plugin built for WordPress sites that lets users craft interactive quizzes with complex logic branching, dynamic result pages, and built-in analytics dashboards. The drag-and-drop editor makes it straightforward to create personality quizzes, scored assessments or recommendation tools without coding. Results data is stored in your WordPress dashboard and integrates with major email services like ActiveCampaign and ConvertKit. With templates for list-building, social sharing and customer-insights, it fits seamlessly into a WP growth-focused stack.

Free plan/trial period: There is no standalone free version of the plugin. Users must purchase a license or join the subscription to access the tool.

Paid plans: The plugin is included in the subscription, which costs around $299 per year and provides access to Thrive Quiz Builder plus all other Thrive Themes plugins. Alternatively, a standalone license for the quiz builder alone may be available (often about $99/year) for a single site.

Quiz Lead Magnet Ideas 2025

Quizzes work because people like discovering something about themselves. The right quiz feels personal, fun, and useful at the same time. Here are four quiz ideas you can easily build with Marquiz or a similar platform to attract leads and show off your expertise:

• Wellbeing quiz

A quiz like “What’s your stress personality type?” is perfect for health coaches, nutritionists, and wellness brands. It helps people figure out how they handle stress, whether they’re overthinkers, perfectionists, or avoiders. Each result can include a few simple tips or a link to a relevant guide or service. You can use the responses to segment your audience based on stress level or lifestyle and follow up with helpful resources. A quiz like this creates trust right away because it offers value before asking for anything in return.

On Marquiz, there’s a ready-made template called “Mental Health Check-Up” that works perfectly for this type of quiz. It asks about sleep quality, anxiety levels, mood changes, and overall well-being to identify stress patterns.

• Business quiz

A quiz “What’s your growth strategy profile?” is a great fit for business coaches, consultants, and SaaS companies. This quiz helps business owners understand what drives their growth: data, creativity, partnerships, or innovation. The results can include short, actionable suggestions and a link to a blog post or toolkit that expands on their profile. You can then use this data to personalize your email campaigns or course offers. It is a natural way to position yourself as a knowledgeable expert while learning more about your audience’s priorities.

Marquiz offers a business-oriented template, which evaluates a person’s entrepreneurial mindset, experience, and resources.

• E-commerce quiz

A quiz that helps you find your perfect product match works especially well for online stores. Users answer a few quick questions about their style, habits, or needs, and the quiz recommends a specific product. For example, a beauty brand might help users find the best skincare routine, while a pet store could suggest the right food or toy. When you build this with Marquiz, you can connect results directly to your product pages, so customers can buy instantly. It shortens the path from discovery to purchase and makes shopping more enjoyable.

This template demonstrates this approach in action. It asks about household size, kitchen layout, and preferred features, then recommends the most suitable model.

• Creative niche quiz

“What’s your brand design style?” quiz is ideal for design studios and branding consultants. This quiz helps users uncover their creative personality, whether it’s modern, minimalist, or bold. Each result can include visual examples and a short description of what that style says about their brand. At the end, you can invite users to book a consultation or download a free style guide. The format feels light and entertaining but still positions your business as a go-to expert for visual strategy.

This quiz from Marquiz io guides users through questions about color preferences, atmosphere and interior inspirations to match them with the most fitting design concept.

Each of these quiz ideas combines curiosity with utility. They give users small but meaningful insights about themselves and naturally guide them toward your products or services. With Marquiz templates, you can launch any of them in just a few hours, personalize the flow, and automate follow-ups to turn every participant into a qualified lead.

Distribution and Shareability

Once your quiz is ready, the next step is to make sure people actually find it. Share it across the platforms that best match your audience. Instagram Stories, TikTok videos, and short Reels work well to show the quiz in action. On Facebook and LinkedIn, post it as part of a short story or promote it through paid ads to reach similar audiences. A simple visual with a single quiz question often performs better than a long explanation.

To maximize reach and engagement:

• Share strategically: choose the platforms where your audience is most active and adapt your quiz visuals for each one.
• Use short videos: show how the quiz works and include a clear call to action.
• Promote smartly: run targeted ads on Facebook or LinkedIn to capture leads in your niche.
• Keep it visual: feature one question or result image rather than lengthy descriptions.

Encourage participants to share their results. Add a visible “Share your result” button and make the results page attractive. Small details such as badges, scores, or categories can create friendly competition and help the quiz spread through word of mouth. Turning it into a light game by displaying a final score or ranking makes users more likely to post and compare their results.

You can also embed your quiz on landing pages, blog posts, or product pages. Connect it to your email automation tools to send immediate follow-ups. Marquiz supports integrations with Mailchimp, HubSpot, and Telegram bots, which allows each lead to enter a personalized email sequence automatically. This helps you maintain contact after the quiz ends and increases conversion chances.

Before you publish, test your quiz on different devices, simplify navigation, and ensure that the results page loads quickly. A smooth, responsive experience keeps users engaged and more likely to share it.

Ready to try? Visit Marquiz.io and explore the ready-made templates to build your first quiz lead magnet today.

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