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Get Spray Foam Insulation Leads
Marketing quiz is one of the best lead generation tools in the spray foam insulation niche. If someone’s already looking for insulation — the quiz helps them choose the right option. If not — they might take it out of curiosity (“Is spray foam the right insulation for my home?”) and get engaged in the process. Try using a quiz on your website or start the traffic directly and get insulation leads.
Why it works
Quiz helps users choose from too many options
Choosing an insulation service can be confusing. There are too many options and no clear difference between them. A quiz turns decision-making into a simple and user-friendly process, which is a great tool for getting spray foam leads
Quiz shows care and expertise
Instead of just selling, you’re helping — that builds trust. Example: “What area of your home needs insulation? We’ll recommend the right spray foam type and give you a cost estimate.”
Quiz collects leads without pressure
Instead of a boring “Leave your contact info,” you offer interaction:
• the user completes the quiz
• gets a personalized result
• leaves an email to receive a product selection or coupon
• the user completes the quiz
• gets a personalized result
• leaves an email to receive a product selection or coupon
How to Get Spray Foam Leads with Marquiz
Think about what could be a simple first step for the user. What intermediate value can the quiz offer? For example: a personalized spray foam recommendation based on home type and area or a quick cost estimate for attic or basement insulation.
01
Choose the way for building the quiz
There are three ways to do it:
- Customize a ready-made template from the Marquiz gallery
- Generate the structure using AI
- Create it from scratch
All three options are available right in the Marquiz dashboard — you just need to register.
02
Collect Start Page, questions and lead for
Here is an example of how your spray foam quiz can look:
03
Connect integrations to your quiz
CRM, GA4, or any other tools you normally use — everything can be integrated.
04
Embed the quiz on your website
There are five ways to do it:
- As a button
- As a banner
- As a popup overlay
- HTML block
- As a widget
05
Choose a plan
Pick a subscription based on how many leads you expect to get from your quiz. https://www.marquiz.io/pricing
06
Track performance
Analyze how the quiz converts with your current traffic. Compare before/after metrics after embedding the quiz.
Make sure your sales team sees the quiz answers in the lead card and continues the conversation — instead of starting over.
Goal 1 — follow up on the simple first step.
Goal 2 — smoothly guide the client toward purchase.
Well done! Get more spray foam insulation leads with quiz on your web-site!
07
Bonus step:
You can also connect the quiz store and display available insulation services inside the quiz.
This way, the user answers a few questions, gets matched with the right spray foam service, and can book and pay for it directly through the quiz.
Marquiz Advantages
High-detailed prospects
Ask the right questions and uncover what your clients really want—no more vague, unqualified leads
Powerful analytics
See each step conversions of the lead form and control your hypothesis
Advanced logic
Customize user path to create an engaging and accurate experience
Custom Design
Present the quiz attractively to capture attention and match company's branding
Easy setup
Create powerful lead forms within minutes and get results fast
Easy white-label
Create a beautiful experience that your clients will love, no more annoying labels
Optimized for All Devices and Easy to Embed
Your quiz will look great on any device-mobile, tablet, or desktop-ensuring a seamless user experience wherever customers engage
5 Ways to Embed:
Button
Pop-up Banner
HTML Block
Pop-up Overlay
Widget
See Why Others Are Raving About Us
Over 80,000 entrepreneurs, marketers, and companies trust us
“Marquiz.io has proven to be an exceptional online tool, super simple to use yet so powerful in terms of increasing your conversion rates”
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.) G2
Springfield Properties
Real Estate Agency AE
Boyd Campbell
CEO & Founder TetraCloud Solutions Corp
Tim T.
Marketing and Advertising, Self-employed
“I've always cared about design, for me is super important. I found Marquiz quizzes amazing, easy to create and fun. It motivates people to finish the quiz”
Irene G.
Estrategia Email Marketing & Funnels Small-Business
(50 or fewer emp.)
(50 or fewer emp.)
Frequently Asked Questions
How can a quiz help attract customers for spray foam insulation?
Focus on personalized recommendations. It builds trust and encourages users to leave their contact details.
👉 “Answer a few questions — get the right spray foam insulation solution for your space (attic, basement, walls, etc.).”
What if I don’t know how to create a quiz for my niche?
Reach out to Marquiz support — they’ll assist you in creating a quiz tailored to spray foam insulation or suggest a ready-made template. It’s fast, free, and beginner-friendly.
How does a quiz help generate warm leads?
The user shares their needs in the quiz and receives a personalized solution. That’s not a cold lead anymore — they’re engaged and have already taken the first step. Your team just needs to follow up and close.
Will a quiz work for cold traffic — people who aren’t actively searching yet?
Yes. A quiz is a low-barrier entry point. Even if someone isn’t currently looking, they may click on something like:
👉 “Is your home losing energy through poor insulation?” or “Find out if spray foam is right for your property.”
Once engaged, you can educate them and introduce your services, increasing your chances of generating spray foam leads.
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