How to Get Pest Control Leads

Marketing quiz is one of the best lead generation tools in the pest control niche. If someone’s already looking for pest removal — the quiz helps them choose the right service package. If not — they might take it out of curiosity (“What pests might be hiding in your home?”) and get engaged in the process. Try placing a quiz on your website or send traffic directly to it to get pest control leads.

Why it works

Quiz helps users choose from too many options

Pest control services can be confusing—do you need rodent removal, insect treatment, prevention, or something else? A quiz turns decision-making into a simple and user-friendly process using leads for pest control.

Quiz shows care and expertise

Instead of just selling, you’re helping—this builds trust. Example: “What type of pest issue do you have? We’ll recommend the right solution and provide a price estimate.”

Quiz collects pest control leads without pressure

Instead of a boring “Leave your contact info,” you offer interaction:

  1. the user completes the quiz
  2. gets a personalized result
  3. leaves an email to receive pest control recommendations or a free consultation

How to Get Pest Control Leads with Marquiz

Think about what could be a simple first step for the user. What intermediate value can the quiz offer? For example: a personalized pest inspection recommendation or an instant quote for their specific pest problem.
01
Choose the way for building the quiz

There are three ways to do it:

All three options are available right in the Marquiz dashboard — you just need to register.

02
Collect Start Page, questions and lead form

Here is an example of how your pest control quiz can look:

03
Connect integrations to your quiz

CRM, GA4, or any other tools you normally use — everything can be integrated.

04
Embed the quiz on your website

There are five ways to do it:

  • As a button
  • As a banner
  • As a popup overlay
  • HTML block
  • As a widget
05
Choose a plan

Pick a subscription based on how many leads you expect to get from your quiz. https://www.marquiz.io/pricing

06
Track performance

Analyze how the quiz converts with your current traffic. Compare before/after metrics after embedding the quiz.

Make sure your sales team sees the quiz answers in the lead card and continues the conversation — instead of starting over.

Goal 1 — follow up on the simple first step.

Goal 2 — smoothly guide the client toward purchase.

07
Bonus step:

You can also connect the quiz store and display a detailing package selection inside the quiz.

This way, the user answers a few questions, gets the right car detailing service, and can book and pay for it directly through the quiz.

👉 More about the quiz store — in this article.

Optimized for All Devices and Easy to Embed

Your quiz will look great on any device-mobile, tablet, or desktop-ensuring a seamless user experience wherever customers engage
5 Ways to Embed:
Button
Pop-up Banner
HTML Block
Pop-up Overlay
Widget

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“I've always cared about design, for me is super important. I found Marquiz quizzes amazing, easy to create and fun. It motivates people to finish the quiz”
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Frequently Asked Questions

How can a quiz help attract customers for pest control services?

Focus on personalized recommendations—this builds trust and encourages users to leave their contact details.

👉 "Answer a few simple questions and get matched with the right pest control solution (rodent, insect, termite, prevention, etc.)."

What if I don’t know how to create a quiz for my pest control niche?

Reach out to Marquiz support—they’ll assist you in creating a quiz tailored to your pest control business or suggest a ready-made template. It’s fast, free, and beginner-friendly.

How does a quiz help generate warm pest control leads?

The user shares their pest problem in the quiz and receives a personalized solution. That’s not a cold lead anymore—they’re engaged and have already taken the first step. Your job is just to follow up and close the sale.

Will a quiz work for cold traffic—people who aren’t actively searching yet?

Yes. A quiz is a low-barrier entry point. Even if someone isn’t actively looking, they may click on something like:

👉 “What pests could be in your home?” or “Find the best pest removal plan for your property.”

Once engaged, you can educate them and offer your services, increasing your chances of effective pest control lead generation.

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