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How to Get Home Improvement Leads
Marketing quizzes are one of the most effective tools for lead generation for home improvement services. If someone is already looking to upgrade their home, the quiz helps them find the right contractor or service. Even those just browsing (“Do I need to remodel my kitchen or bathroom?”) can get engaged and become real prospects. Add a quiz to your website or direct traffic to it — this is a proven way of how to get home improvement leads.
Why it works
Quiz helps users choose from too many options
Home improvement can be overwhelming — kitchen renovation, bathroom update, new flooring, outdoor projects? A quiz simplifies these choices, guiding users step by step and resulting in more contractor leads for home improvement.
Quiz shows care and expertise
Instead of just selling, you help the user choose the right solution. This builds trust. For example: “What part of your home do you want to improve? We’ll recommend the best approach and give a cost estimate.”
Quiz collects junk removal leads without pressure
Instead of just saying “Leave your contact info,” you provide real value:
- The user completes the quiz
- Receives a personalized result
- Leaves an email to get a custom home improvement plan and price estimate or a free home improvement consultation
How to Get Home Improvement Leads with Marquiz
Think about the simplest first step for your visitor. What instant value can your quiz offer? Maybe it’s a personalized remodeling plan, a cost estimate, or ideas for home updates.
01
Choose the way for building the quiz
There are three ways to do it:
- Customize a ready-made template from the Marquiz gallery
- Generate the structure using AI
- Create it from scratch
All three options are available right in the Marquiz dashboard — you just need to register.
02
Collect Start Page, questions and lead form
Here is an example of how your home improvement quiz can look:
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03
Connect integrations to your quiz
CRM, GA4, or any other tools you normally use — everything can be integrated.
04
Embed the quiz on your website
There are five ways to do it:
- As a button
- As a banner
- As a popup overlay
- HTML block
- As a widget
05
Choose a plan
Pick a subscription based on how many leads you expect to get from your quiz. https://www.marquiz.io/pricing
06
Track performance
Analyze how the quiz converts with your current traffic. Compare before/after metrics after embedding the quiz.
Make sure your sales team sees the quiz answers in the lead card and continues the conversation — instead of starting over.
Goal 1 — follow up on the simple first step.
Goal 2 — smoothly guide the client toward purchase.
07
Bonus step:
You can also connect the quiz store and display a detailing package selection inside the quiz.
This way, the user answers a few questions, gets the right car detailing service, and can book and pay for it directly through the quiz.
Marquiz Advantages
High-detailed prospects
Ask the right questions and uncover what your clients really want—no more vague, unqualified leads
Powerful analytics
See each step conversions of the lead form and control your hypothesis
Advanced logic
Customize user path to create an engaging and accurate experience
Custom Design
Present the quiz attractively to capture attention and match company's branding
Easy setup
Create powerful lead forms within minutes and get results fast
Easy white-label
Create a beautiful experience that your clients will love, no more annoying labels
Optimized for All Devices and Easy to Embed
Your quiz will look great on any device-mobile, tablet, or desktop-ensuring a seamless user experience wherever customers engage
5 Ways to Embed:
Button
Pop-up Banner
HTML Block
Pop-up Overlay
Widget
See Why Others Are Raving About Us
Over 80,000 entrepreneurs, marketers, and companies trust us
“Marquiz.io has proven to be an exceptional online tool, super simple to use yet so powerful in terms of increasing your conversion rates”
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.) G2
Springfield Properties
Real Estate Agency AE
Boyd Campbell
CEO & Founder TetraCloud Solutions Corp
Tim T.
Marketing and Advertising, Self-employed
“I've always cared about design, for me is super important. I found Marquiz quizzes amazing, easy to create and fun. It motivates people to finish the quiz”
Irene G.
Estrategia Email Marketing & Funnels Small-Business
(50 or fewer emp.)
(50 or fewer emp.)
Frequently Asked Questions
How can a quiz help attract customers for home improvement services?
Personalized recommendations and cost estimates build trust and motivate users to leave their contact info — resulting in qualified home improvement leads.
👉 “Answer a few questions and get matched with the perfect solution (remodeling, upgrades, or repairs) with a price estimate.”
What if I don’t know how to create a quiz for my home improvement business?
Contact Marquiz support — they’ll help you create a custom quiz or suggest a ready-made template for lead generation in home improvement. Fast, free, and easy.
How does a quiz help with contractor leads home improvement?
Users describe their needs and get a custom plan and cost estimate — making them warm, ready-to-book leads for your team.
Will a quiz work for people not actively searching for home improvement right now?
Yes, a quiz is a low-barrier entry. Even those just browsing may click “Do I need a home upgrade?” or “Get a free home improvement plan.”
As users engage, you can educate and convert them into real clients, increasing your contractor leads home improvement pipeline.
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