Using the "Page" question type for non-standard product presentation

Hey everyone, Andrew Mudritsky here, marketer and Marquiz expert. I’ll tell you about a non-obvious use of one of the question types in quizzes and how you can use it to level up your quiz.

💡 If you need to build a quiz campaign of any complexity and scale, follow the link and book a session with Andrew

The typical quiz format is well known: question → question → question → contact collection → result. But what if you use a different approach? The "Page" question type in Marquiz allows you to create informational blocks between questions to immediately present the advantages of your product or service.

Classic structure VS New approach

Classic quiz:

— Start page

— Series of questions

— Contact collection

— Result at the end

Quiz using the "Page" question:

— Start page

— Question

— "Page" question with product presentation

— Next question

— New answer page

And so on...

Benefits of using pages between questions

⭐️ Immediate value demonstration — the user sees the benefits of your offer while taking the quiz

⭐️ Contrast comparison — you can compare the client's typical approach with your professional solution

⭐️ Content personalization — you can adapt the presentation to specific answers

⭐️ Increased engagement — format variety keeps the user's attention

⭐️ Sustained interest — the user gets useful information at every step, not just at the end

What it can look like: a landing page assembled with a Marquiz quiz using the "Page" format

Practical usage examples

Example 1: Looking for property sellers. Quiz for a real estate agency offering "apartment sales" services.

Question: "How did you photograph your apartment?"

— On my phone

— On my phone, but I prepared the apartment

— Hired a photographer

Answer page: "We shoot with an ultra-wide-angle lens, and also do aerial photography and video of the property to show the entire grounds, parking, and yard."

Question: "How many sites do you use to post your listing?"

• One
• Two to three
• More than five

Answer page: "We post listings on more than 40 advertising websites, including Zillow, Realtor.com, Trulia, Redfin, StreetEasy, Apartments.com, Facebook Marketplace, and others. We use internal closed databases of NYC realtors and also post listings on social media."

Question: "How long have you been selling your apartment?"

— Less than a month

— More than a month

— More than 3 months

Answer page: Five recently sold properties

Sold in 5 days — Address: New York, Brooklyn, Williamsburg, 2 bedrooms, 850 sq. ft.

Sold in 28 days — Address: New York, Manhattan, Upper West Side, 3 bedrooms, 1,200 sq. ft.

And so on.

How to create an effective quiz using pages

Identify key questions — what concerns your target audience?

Prepare compelling answer pages — which aspects of your offer solve the client's problems and address objections?

Create contrast — show the difference between the typical approach and your professional solution

Use visual elements — photos, videos, icons, emojis for better comprehension

Add social proof — case studies, examples, testimonials

Advanced level: personalized answer pages

Example 2: Quiz for an HR agency

For maximum effectiveness, create different answer pages depending on the user's choice. Here's how it's implemented in the "HR Saves New Year" quiz:

Question: "What's your average speed for filling a vacancy?"

— Up to 2 weeks

— 1-3 months

— More than 3 months

Answer page for those who chose "Up to 2 weeks":

You're a hiring genius! 🦾

Impressive! You're in the top 5% of the most effective recruiters. But even geniuses need reliable assistants!

With Qooqa AI you can:

• Close vacancies even faster — on average in 5-7 days
• Get the first suitable candidates in just 2 hours
• Automatically rank candidates by 50+ parameters

Our fastest clients close vacancies in 3-4 days. Ready to try?

Answer page for those who chose "1-3 months":

There's potential 👇

1-3 months is the market average. But why not be better than the market?

Qooqa AI helps:

• Reduce vacancy closing time by 2-3x
• Find candidates while you sleep (24/7 mode)
• Automatically conduct initial screening and evaluation

93% of our clients reduced their average vacancy closing time to 2-3 weeks. Want to know how?

Answer page for those who chose "More than 3 months":

Houston, we have a problem! 🥲

3+ months to fill a vacancy is a serious challenge! But we have a solution. Qooqa AI will help:

• Instantly process incoming resume flow
• Automatically search for candidates across all available databases
• Conduct initial interviews at any time of day

Our clients with similar metrics have already reduced their vacancy closing time to 2-4 weeks. Ready to join them?

Notice how in each case:

— An emotional headline with emojis is used

— A personalized assessment of the situation is given

— A specific solution is offered for this exact scenario

— Bullet points are used for better comprehension

—  Information is presented in a positive light even in problem situations

Unlike a simple result page after questions, the "Page" format pushes users to continue through the quiz funnel. This approach ensures user engagement and creates the feeling that the product understands their specific situation.

Conclusion

The "Page" question type in Marquiz is a powerful tool that allows you to turn an ordinary quiz into an effective presentation of your product or service. Instead of asking questions and deferring value to the end, you can demonstrate the advantages of your offer at every stage of interaction with a potential client.

Try this approach in your next quiz — the results might pleasantly surprise you!

Andrew Mudritsky, Marquiz expert

💡 Read another case study by Andrew about $2 million in sales from a quiz