15 Best Survey Software Platforms for 2025: Smarter Feedback — Better Decisions

Businesses should use feedback and data to make right decisions. The right survey software has the potential to solve actual business problems and aches.

We have tried 15 tools in order to identify the best survey software to use in small business, market research, education and enterprise solutions to nps and marketing. Here is a summary of the top survey software reviewed:

15 Best Online Survey Platforms 2025

Now let's dive in and take a look at some of the best survey software in 2025. All of them have advantages and strengths. We will address their free and paid plans to enable you to choose the most useful tool to achieve your goals.

1. Marquiz

Best for: Interactive quizzes and lead generation.

Marquiz is a survey and quiz builder that doesn't require any special knowledge or skills in programming or design to create a questionnaire or test. The service provides ready-made templates and allows you to quickly create your own survey, customize the design, and install it on your website or use it as a standalone landing page.

You can browse ready-made templates in the gallery under the "Research, Surveys & Questionnaires" section.

Inside the Marquiz:

— 12 question types.

— The ability to create branching logic based on user responses.

— Flexible question settings, with additional motivators like images, as well as text or video tips from a consultant.

— Quick integration with CRM, email marketing tools, and analytics services.

— Easy integration with popular social media platforms and five options for adding the quiz to a website: banner, button, widget, pop-up overlay, or embed directly into the page.

💡If you don’t have a website but need to explain to the client what to expect and who is conducting the survey before they take it, you’ll need a landing page. For these cases, Marquiz offers Marquiz Pages — a landing page builder you can quickly assemble from blocks and place your survey right on it.

Pros:

• AI quiz generation
• No coding skills required
• Advanced lead generation features

Free version.

Marquiz allows you to create quizzes and collect up to 10 leads each month for free. It offers 12 types of questions, unlimited quiz creation, customization of the design, basic statistics and integrations with popular services.

Paid version.

Payment is only for the expected results (leads received). The cost depends on the number of leads and starts from $19. This includes advanced analytics, A/B testing, video uploading, a custom domain, and white-labeling.

2. Google Forms

Best for: Simple and free surveys

Google Forms is the best free survey software that is integrated into the Google Workspace ecosystem. It holds your data safe and is connected to Google Sheets to analyze the results in real-time by default. The interface accommodates numerous languages, which makes it highly convenient to international customers. The primary drawback is that it’s barely possible to tailor the design to the identity of the company.

Pros:

• Completely free
• Unlimited forms and responses
• Google ecosystem integration

Free version.

There are no limits: the number of forms, answers, templates is not limited. Any questions, logic, simple customization, as well as analytics without limits of data storage are possible.

Paid version.

Google Forms doesn’t have a paid version.Great if you're watching your budget.

3. forms.app

Best for: Creating visually appealing and interactive forms

forms.app is a user-friendly survey software for small teams that allows users to create forms and surveys with a focus on visual appeal and interactivity. This platform supports multiple languages and offers modern design templates that stand out from traditional survey tools. Data is stored securely on the company's servers with GDPR compliance, ensuring privacy and security.

forms.app provides a variety of customizable templates, conditional logic, and integrations with popular payment services such as Stripe and PayPal, making it easy to collect payments directly through forms. The platform also supports file uploads, digital signatures, save & continue later, spam protection, and native integration, making it versatile for various business needs.

Pros:

• Advanced customization options
• Payment integrations
• 5000+ ready-to-use templates

Free version.

The free version of this software allows you to create up to 5 forms, collect up to 100 responses per month, and store up to 100 MB of data. You can use all types of fields, add conditional logic, apply electronic signatures, and customize the basic design.

Paid version.

Paid plans start at $15 per month. They offer more options, responses, and storage space, as well as features like branding removal, custom subdomains, and priority customer support.

4. SurveyMonkey

Best for: Survey analysis

The best survey analysis software that provides professional research creation facilities is SurveyMonkey. SOC2 and GDPR certifications provide a high level of data security, which is valuable to big componies. The service has machine learning and statistical analysis features to extract latent knowledge.It has over 200 templates, 15 questions with branching logic, A/B testing and audience segmentation features. SurveyMonkey is also compatible with Zapier, white labeling, and multilingual surveys as well.

Pros:

• 200+ integrations and enterprise features
• AI-powered survey creation
• Advanced analytics and collaboration tools

Free version.

The free plan allows you to make up to 10 surveys and get up to 25 replies every month. There are simple types of questions, simple analytics, and not many data export functions.

Paid version.

Paid plans begin at $30 per month (paid annually) and include unlimited number of questions and answers, advanced analytics, data export in different formats and design and integration customization.

5. Typeform

Best for: Chat-like surveys with a high level of engagement

Typeform has transformed the survey process by providing a different method of gathering information via conversational interface. It shows one question at a time which makes more people complete it as it creates the personal dialogue. The information is kept in European data centers under the full adherence to the GDPR. The service includes a drag-and-drop builder, more than 3000 templates and 16 question types, such as rating scales, uploaded images, and Stripe payments. It also possesses branching logic, price calculators, integration with 120+ services and branding functionality with video and GIFs.

Pros:

• Conversational interface
• 300+ integrations and AI-powered insights
• Good design and animation features

Free version.

Up to 10 answers per month. It comes with simple templates, simple logic and basic integrations.

Paid version.

Starts from $25/month for unlimited forms and from 100 responses per month, advanced logic, branding removal, calculators and priority support.

6. Qualtrics

Best for: Complex research projects

Qualtrics are the most suitable survey software to use in academic research and the corporate world. Security in the American platform is at high level and this will enable you to operate sensitive data in the health care and in the public sector. The platform provides enhanced machine learning and statistical analysis.There are 22+ formats of questions, more sophisticated branching logic, A/B testing of two or more options, text automatic analysis powered by AI and predictive analytics. Qualtrics can facilitate offline use in field-based research, white-labeling, as well as API to integrate with the corporate operations highly. Nonetheless, small teams find it costly and complex.

Pros:

• Enterprise-grade security and compliance
• AI automated surveys and analysis
• Advanced customization and integration options

Free version.

It enables you to make up to 3 running surveys, 8 question varieties and over 50 templates. You’re also able to cooperate with other people and export your information.

Paid version.

Paid plans are available upon request and come with unlimited surveys, advanced analytics, CRM, and enterprise-level support.

7. SurveyPlanet

Best for: Getting unlimited answers for free

SurveyPlanet is placed as the best survey software no subscription with a special pricing scheme. The difference is that it offers unlimited number of surveys and questions even on the free version thereby being appealing to small businesses and startups.It has mobile responsiveness and allows export of data in different formats, it uses 12 types of questions and basic branching logic. SurveyPlanet allows the design theme to be customized, embedded into social networks, and integrated with popular services using Zapier.

Pros:

• Unlimited surveys and questions
• AI-enhanced survey creation and analysis
• Multi-language support

Free version.

SurveyPlanet enables you to design as many surveys as possible with different kinds of questions and answers. Over 90 templates are available and it is supported in over 30 languages.

Paid version.

$20 per month or $180 per year. Additionally contains result export, custom themes, result filtering, white label, SMS notifications, and advanced reporting.

8. QuestionPro

Best for: Live polls and advanced features

QuestionPro is a survey software designed to help research organizations and large companies. The site has some of the largest collection of question types (over 35 types) and statistical analysis, such as joint analysis and the MaxDiff studies.The system has a respondent panel to recruit participants, an offline app, white labeling, and a respondent API to integrate into enterprises. QuestionPro is multi-lingual and compliant with GDPR and HIPAA.

Pros:

• 35+ question types and advanced analytics
• Built-in respondent panel access
• Enterprise-ready with offline capabilities

Free version.

Unlimited number of surveys with up to 10 questions, allowing you to collect up to 1,000 responses. You can use a variety of question types and access analytics.

Paid version.

Starts at $99 per month, service includes an unlimited number of questions and answers, advanced analytics, branding, and integrations.

9. SurveySparrow

Best for: NPS research

SurveySparrow specializes in one of the best analytics software for survey and nps data. The platform is centered on gamification of surveys and automation of feedback collection processes that is particularly efficient in assessing customer loyalty. It includes a survey chat interface, automatic reminders, conditional logic, support of popular CRM systems and a NPS tracking dashboard. SurveySparrow encourages text channel distribution, and sentiment AI analysis over text responses.

Pros:

• Gamified chat-like survey interface
• Specialized NPS tracking
• AI-powered sentiment analysis

Free version.

The free edition of the software can be used to make up to 3 classic surveys, one CX survey and up to 10 questions. It is also possible to gather 75 answers in one quarter. Basic functions and analytics are provided.

Paid version.

Paid plans start at $19 per month and include additional surveys, additional responses of the users and such features of the plans, as themed customization, analytics and integration.

10. Zoho Survey

Best for: Integration with the Zoho ecosystem and automation

Zoho Survey is a CRM-based email marketing and analytics software integrated with Zoho ecosystem, a user-friendly small business survey tool. The site offers one point of control over customer information and feedback.The system provides 25+ questions types, branching logic, A/B testing design themes and survey (trigger-based) automation in CRM. Zoho Survey allows offline mode, customization and comprehensive analytics visualized in trends.

Pros:

• Seamless Zoho ecosystem integration
• Trigger-based survey automation
• Comprehensive analytics and offline mode

Free version.

Zoho Survey enables one to develop a limitless survey (with basic question types), 10 questions at a time and gather 100 answers.

Paid version.

The service will cost starting at $11 per month with an unlimited number of questions and answers, advanced analytics, and integration with Zoho CRM among other services.

11. Survio

Best for: European companies that require GDPR compliance

Survio is a survey software created in Europe by a Czech company with a particular focus on the needs of privacy. The platform is compliant with the entire GDRP and has its data centres in Europe, a factor significant to firms that are located in the EU. The service contains 19 questions types with branching logic, over 100 question pre-made templates and further analysis features such as cross-tabulation and statistical tests. Survio supports 16 interface languages, can white-label and integrates with Google Analytics to monitor performance of surveys.

Pros:

• Full GDPR compliance
• 100+ professional templates
• Advanced statistical analysis tools

Free version.

The free edition of the tool lets you generate as many surveys and questions as you want. It does however restrict you to 50 responses a month. Exporting your results to PDF and XLS can also be done.

Paid version.

The paid plans begin with a cost of EUR 21/month and include detailed features such as advanced analytics, custom design, Google Analytics integration, special attention, and others.

12. Jotform

Best for: Multifunctional forms with payment integration

Jotform exceeds conventional survey instruments, allowing creating registration forms, feedback, applications, and even e-commerce solutions; it also presents a high degree of security. It features 400+ templates of forms, a drag-and-drop designer, brancing logic, connection to over 150 services such as SalesForce, Mailchimp and PayPal. Jotform provides electronic signatures, file uploads, geolocation and offline functionality of mobile applications.

Pros:

• 10,000+ form templates and 500+ widgets
• AI Form Generator
• Electronic signatures and payment processing

Free version.

It offers up to 5 forms and 100 responses per month, 100 MB of storage, and basic integrations.

Paid version.

Begins at $34/month with unlimited forms, 1,000 responses, 10 GB storage and 100 payments submissions.

13. Formstack

Best for: Automation through forms

Formstack aims at making an enhanced survey having a robust workflow automation feature. The platform will be a solution to the enterprise market segment, which will be highly integrated with enterprise systems and meet stringent security standards such as HIPAA and SOC2. It also possesses electronic signatures, payment, A/B testing, pre-filling of fields CRM and workflow automation.

Pros:

• Advanced workflow automation
• Enterprise security compliance
• Complete business integration suite

Free version.

Formstack has a 14-day trial period and includes unlimited access to all the options.

Paid version.

Plans begin with $99/month with unlimited forms, advanced reports, integrations, and priority support.

14. AskNicely

Best for: Built-in NPS programs and chat-bot style surveys

AskNicely focuses on the most effective analytical software to analyze survey data and NPS and provides a comprehensive customer experience management system. The company concentrates on automating the collection and predictive analytics feedback to deter customer churn.

The most important characteristic of AskNicely is chat-bot surveys, which generate individual interactive conversations in the chat form. The quality of the insights gathered using these chat-style surveys and the high response rate result from the more natural conversational format. The platform automatically dispatches NPS surveys by triggers in CRM, utilizes AI to analyze sentiment in text reviews, builds custom dashboards for various positions in the company, and connects with the primary customer success platforms.

Pros:

• Automated NPS survey deployment
• Chat-bot conversational interface
• Reputation management integration

Free version.

They don’t provide free trial, just individual demo to see all the features.

Paid version.

Only quote-based plans for 500 responses per month with the ability to scale, it includes automation, chat-bot surveys, advanced analytics and integrations.

15. Responsly

Best for: Enterprise and employee engagement

Responsly is among the best employee survey software that focus on brief surveys to monitor team morale and client experience. It is an easy-to-use platform that provides a high-speed response and mobile optimization of forms. It has pre-made templates to use in HR surveys, NPS measurements and customer satisfaction, automatic reminders, real-time dashboards with trends and Slack notifications.

Pros:

• Real-time dashboards
• Mobile-optimized quick surveys
• Employee engagement specialization

Free version.

YIt includes up to 50 responses per month, 3 active surveys, and basic analytics.

Paid version.

Starts at $49/month for unlimited surveys, 500 replies, advanced analytics and multi-language forms.

FAQ

What is the best free online survey tool available?

For lead generation tasks in different niches, it is worth considering Marquiz with free 10 leads per month, universal design settings, and built-in functions for e-commerce. Google Forms can be used in case when you need a survey that is not designed to look specific and is entirely free and quick.

How can I improve my business products or services using surveys?

Surveys enable you to gather systematic customer response at every point of customer journey. Evaluate the quality of service with NPS surveys, evaluate the products with post-purchase questionnaires and identify the problems and points of growth with product feedback forms. Consistent customer satisfaction is monitored to address problems of customers and make sure that they don’t leave.

What are the best practices for conducting surveys?

The major principles of an effective survey are shortness (not more than 10 questions in most cases), simplicity in wording, consistency in logic between general and specific and the different types of questions used to keep the user engaged. Surveys should be tested first and lead magnets for participants should be included.

What is the best corporate survey tool available?

Qualtrics can suit big companies due to its security and analytics. QuestionPro is good if you are working on a big research. Or, in case you need to automate workflows, consider Formstack, it will be able to do it. Think of what you really need: Do you deal with sensitive data? What is your response rate? Does it have to be linked to your existing tools? Based on these answers, you can choose the best survey tool suitable for you.

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