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How to get asphalt leads
Marketing quiz is the one of the best lead-generating tool ever. If someone’s already looking for a product — the quiz helps them choose. If not — they might take it out of curiosity (“Find the Right Asphalt Type for Your Project”) and get engaged in the process. Try using a quiz on your website or start the traffic directly and get more asphalt leads
Why it works
Quiz helps users choose from too many options
When it comes to paving, customers often don’t know what they really need — asphalt or concrete, repair or full resurfacing, which thickness, what price. A short quiz breaks this complexity into easy steps. With a few questions, it guides the person to the best solution based on their situation — and makes them feel confident about their choice
Quiz shows care and expertise
A good quiz feels like a personal consultation. It shows that you're not just selling — you're listening. By asking the right questions about the driveway size, location, or usage, you prove you understand the job and care about the result. People trust businesses that take time to ask before offering a price
Quiz collects leads without pressure
No one likes filling out boring forms or talking to a pushy salesperson. A quiz, on the other hand, is engaging and helpful. People go through it out of curiosity — and leave their contacts willingly at the end to get a personalized offer. That means more leads and warmer conversations for your team
How to get leads in asphalt paving niche with Marquiz
Think about what could be a simple first step for the user. What intermediate value can the quiz offer? For example: a personalized product selection, a cost estimate or a consultation with a specialist
01
Choose the way for building the quiz
There are three ways to do it:
- Customize a ready-made template from the Marquiz gallery
- Generate the structure using AI
- Create it from scratch
All three options are available right in the Marquiz dashboard — you just need to register.
02
Collect Start Page, questions and lead form
Here is an example of how your quiz for mold remover can look:
03
Connect integrations to your quiz
CRM, GA4, or any other tools you normally use — everything can be integrated.
04
Embed the quiz on your website
There are five ways to do it:
- As a button
- As a banner
- As a popup overlay
- HTML block
- As a widget
Each option comes with step-by-step instructions — no developer needed.
05
Try to get first leads for free and then choose a plan
Pick a subscription based on how many leads you expect to get from your quiz. https://www.marquiz.io/pricing
06
Track performance
Analyze how the quiz converts with your current traffic. Compare before/after metrics after embedding the quiz.
Make sure your sales team sees the quiz answers in the lead card and continues the conversation — instead of starting over.
Goal 1 — follow up on the simple first step.
Goal 2 — smoothly guide the client toward purchase.
Well done! Get more mold removal leads with quiz on your web-site!
Marquiz Advantages
High-detailed prospects
Ask the right questions and uncover what your clients really want—no more vague, unqualified leads
Powerful analytics
See each step conversions of the lead form and control your hypothesis
Advanced logic
Customize user path to create an engaging and accurate experience
Custom Design
Present the quiz attractively to capture attention and match company's branding
Easy setup
Create powerful lead forms within minutes and get results fast
Easy white-label
Create a beautiful experience that your clients will love, no more annoying labels
Optimized for All Devices and Easy to Embed
Your quiz will look great on any device-mobile, tablet, or desktop-ensuring a seamless user experience wherever customers engage
5 Ways to Embed:
Button
Pop-up Banner
HTML Block
Pop-up Overlay
Widget
See Why Others Are Raving About Us
Over 80,000 entrepreneurs, marketers, and companies trust us
“Marquiz.io has proven to be an exceptional online tool, super simple to use yet so powerful in terms of increasing your conversion rates”
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.) G2
Springfield Properties
Real Estate Agency AE
Boyd Campbell
CEO & Founder TetraCloud Solutions Corp
Tim T.
Marketing and Advertising, Self-employed
“I've always cared about design, for me is super important. I found Marquiz quizzes amazing, easy to create and fun. It motivates people to finish the quiz”
Irene G.
Estrategia Email Marketing & Funnels Small-Business
(50 or fewer emp.)
(50 or fewer emp.)
Frequently Asked Questions
How can a quiz help attract customers in the asphalt niche?
It makes the choice clear. A quiz asks 3–5 simple questions — and the person already understands what kind of work they need and what it might cost. You get a lead with warm intent.
Will a quiz work for cold traffic — people not actively searching yet?
Yes. If you frame it as a “Cost calculator” or “Find the right solution in 2 minutes,” even curious visitors will click. Another option: “Which type of asphalt surface suits your case?” — this kind of quiz draws attention and gently explains your value.
What if I don’t know how to create a quiz for my niche?
Reach out to Marquiz support — they’ll help you build a quiz tailored to the asphalt niche or suggest a ready-made template. It’s fast, free, and beginner-friendly.
How does a quiz help generate warm leads?
The user shares their needs in the quiz and receives a personalized solution. That’s not a cold lead anymore — they’re engaged and have already taken the first step. Your sales team just needs to follow up and close.
Once engaged, you can educate them and introduce your product.
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