Top 13 Qualtrics Alternatives & Competitors [2023 Update]

It's time to discover the top 13 Qualtrics competitors that are taking the market by storm.

From drag-and-drop builders to advanced analytics, these platforms are loaded with features that will leave you in awe.

So buckle up, grab a pen and paper, and get ready to take notes on the survey tools that are giving Qualtrics a run for its money.

It's time to find the perfect platform for all your survey and form needs!

Why Should I Look for a Qualtrics Alternative?

There could be many reasons why you might want to find a Qualtrics competitor in 2023.

Qualtrics provides businesses with a comprehensive solution for their survey and form building needs.

Its enterprise-level capabilities make it a popular choice for large businesses and organizations, but its high cost and complex interface can also make it a challenging option for smaller businesses and individuals.

Perhaps you're looking for a platform with more advanced features, better pricing, or a user-friendly interface. Or maybe you're just looking for a change and want to explore other options in the market.

Whatever your reason may be, finding a Qualtrics competitor could help you find the perfect platform for your survey and form needs, and help you make more informed decisions for your business or organization.

So why not take a look at what other options are out there, and see if you can find the perfect match for your needs?

Many people worry about the pricing plan for Qualtrics so you can compare it with the other prices below.

Qualtrics offers a range of pricing plans that start at around $1,000 per year and can go up to several thousand dollars per year, depending on the features and capabilities required. They offer customized enterprise pricing options, including:

CoreXM: Starts at $0 per month for up to 500 responses per year and offers basic features such as survey creation and management.
Research Core: Starts at $2,400 per year and offers advanced research features, such as advanced data analysis, custom branding, and advanced reporting capabilities.
Enterprise: Tailored for large organizations with complex needs and is priced based on the specific requirements of each organization.

Here are 13 Qualtrics competitors and alternatives you might be considering in 2023. We’ve included their best features, integrations they allow, pricing plans and specific pros and cons compared to Qualtrics.

Marquiz
ProProfs Survey Maker
Google Forms
QuestionPro
Medallia
Zoho Surveys
Qualaroo
SalesForce Surveys
Alchemer
GetFeedback
SurveyMonkey
Typeform
SurveySparrow

Let’s get right into it!

1. Marquiz

Marquiz is a lead generation powerhouse, designed to boost conversion rates with its innovative features.

With only one click required to move on to the next question and visually appealing bonuses for completing the quiz, Marquiz is the ideal choice for businesses looking to generate leads effectively.

Best Features

Customizable templates to help businesses create surveys that match their brand and messaging.
Multichannel deployment to channels including websites, emails, and mobile devices, making it easy to reach customers wherever they are.
Advanced analytics tools to help businesses analyze survey data, including charts, graphs, and exportable reports.
Real-time alerts that notify businesses as soon as a response is received, allowing for prompt follow-up and action.
Automated surveys which can be sent based on specific triggers, such as customer actions or behaviors.
Gamification options, such as quizzes and surveys with a game-like format, to increase engagement and encourage participation from customers.

Integrations

Zapier: This integration allows businesses to automatically trigger actions based on survey responses, such as sending follow-up emails or updating customer records in a CRM.
Google Workspace: Marquiz integrates with Google Workspace tools, such as Google Sheets, allowing businesses to easily collect and analyze survey data.
Shopify: Marquiz integrates with Shopify, allowing e-commerce businesses to collect feedback from customers on their shopping experience.
Slack: This integration allows businesses to receive real-time notifications in Slack when a survey response is received.
Webhooks: Marquiz supports webhooks, which allows businesses to receive survey responses in real-time and integrate with their own custom applications and tools.

Pricing

There is a free trial and the basic price starts at $19/month.

In general, the paid plans usually offer more features such as unlimited quizzes and responses, advanced analytics, custom branding, and integrations with other tools.

Pros

Ease of use: Marquiz is designed to be user-friendly and intuitive, making it easy for businesses to create and distribute surveys, collect and analyze feedback, and take action on the results.
Cost-effective: Marquiz offers a more straightforward pricing model than Qualtrics and is generally considered to be more affordable, making it a good choice for smaller businesses or organizations on a tight budget.
Customizable: Marquiz offers a range of customization options, allowing businesses to create surveys that match their branding and look professional.

Cons

Limited features: While Marquiz offers a range of features for creating and analyzing surveys, it may not be as comprehensive as Qualtrics
Performance-based pricing: Marquiz may not be as scalable as Qualtrics and may not be the best choice for businesses that need to collect and analyze large amounts of survey data.

2. ProProfs Survey Maker

ProProfs Survey Maker is a comprehensive survey platform that offers a range of features for creating, distributing, and analyzing surveys, quizzes, and forms. With its focus on simplicity and affordability, it's an ideal solution for businesses and organizations looking for a Qualtrics alternative.

Best Features

Customizable Templates: ProProfs Survey Maker offers a range of customizable templates that can be used to create professional-looking surveys, quizzes, and forms.
Advanced Logic: The platform includes advanced logic capabilities that allow you to customize the flow of your survey, skipping certain questions or branching to different sections based on the answers provided by participants.
Real-time Reporting: ProProfs Survey Maker provides real-time reporting, so you can view results and insights as soon as they come in.
Integrations: The platform integrates with other tools and platforms, making it easy to collect, manage, and analyze data from multiple sources.
Mobile-friendly Design: ProProfs Survey Maker has a mobile-friendly interface, so you can gather feedback and insights from customers and employees on the go.
Affordable Pricing: ProProfs Survey Maker offers transparent pricing, with plans starting at $25 per month, making it an affordable alternative to other survey platforms, including Qualtrics.
User-friendly Interface: ProProfs Survey Maker has a clean and intuitive interface that makes it easy for users to create, distribute, and analyze surveys, quizzes, and forms.

Integrations

Google Drive
Salesforce
Slack
Zapier
Microsoft Excel
Mailchimp
Typeform

Pricing

ProProfs Survey Maker offers a transparent pricing model, with plans starting at $25 per month. Its pricing is competitive and affordable compared to other Qualtrics alternatives, making it a popular choice for businesses and organizations looking for a cost-effective survey platform.

Pros

User-friendly and intuitive interface
Affordable pricing
Mobile-friendly design
Advanced features such as customizable templates and real-time reporting
Integrations with other tools and platforms

Cons

Limited capabilities compared to enterprise-level platforms like Qualtrics
Limited support options
Lacks some advanced features available in other Qualtrics alternatives

3. Google Forms

Google Forms is a free and easy-to-use online survey and feedback collection tool offered by Google. It is a cost-effective alternative for businesses that are looking for a simple, free solution for collecting customer feedback.

Best Features

Simple interface, making it easy to create and send surveys.
Integration with Google Workspace tools, such as Google Sheets, making it easy to collect, analyze, and store survey data.
Real-time collaboration, allowing multiple users to collaborate in real-time on survey design, making it easier to create surveys with a team.
Customization options, such as themes and branding, allowing businesses to create surveys that match their brand and style.
Flexible response collection, with a wide range of question types, including multiple choice, short answer, and checkboxes, making it possible to collect a variety of feedback types.
Mobile friendly, making it easy for customers to complete surveys on the go.

Integrations

Google Sheets: Collected data from Google Forms can be automatically added to a Google Sheet, allowing for easy data analysis and storage.
Google Drive: Forms can be stored in Google Drive and shared with others for collaboration and review.
Google Calendar: Google Forms can be used to schedule appointments or events and automatically add them to Google Calendar.
Google Classroom: Google Forms can be used for assessments and quizzes within Google Classroom.
Google Slides: Results from Google Forms can be displayed in a Google Slides presentation for easy sharing and presentation of results.

In addition to these integrations, Google Forms can also be integrated with other third-party tools using Google Workspace add-ons, such as Zapier, to expand its functionality.

Pricing

Google Forms is completely free and does not charge users for its basic features, including survey creation, data collection, and basic reporting.

Pros

Cost: Google Forms is completely free, making it an affordable option for businesses of all sizes, especially for small businesses and organizations with limited budgets.
Easy to use: Google Forms has a simple and intuitive user interface, making it easy for businesses to create and send surveys without any technical expertise.
Integration with Google Workspace: Google Forms integrates seamlessly with other Google Workspace tools, such as Google Sheets, making it easy to collect, analyze, and store survey data.
Real-time collaboration: Google Forms allows multiple users to collaborate in real-time on survey design, making it easier to create surveys with a team.

Cons

Limited features
Limited customization options
Limited scalability

4. QuestionPro

QuestionPro is a survey and research platform that offers a range of features to help businesses gather and analyze customer feedback.

Best Features

User-friendly interface and advanced survey design tools.
Multi-channel distribution via email, web, SMS, and other channels to reach a wide range of respondents.
Advanced reporting and analysis using data visualization tools, including graphs, charts, and tables.
Real-time reporting of updates on survey results as they come in, allowing you to make data-driven decisions in near real-time.
Custom branding: Customize surveys with your own branding, including logos, colors, and font choices.

Collaboration and team management

Integrations

CRM systems such as Salesforce, Microsoft Dynamics, and Hubspot.
Marketing automation platforms such as Marketo, Pardot, and Eloqua.
Customer service tools such as Zendesk, Freshdesk, and ServiceNow.
Data analysis and visualization tools such as Tableau, PowerBI, and Google Analytics.
Collaboration tools such as Slack, Microsoft Teams, and Asana.
Social media platforms such as Facebook, Twitter, and LinkedIn.
Other survey and research platforms such as Qualtrics, SurveyMonkey, and Google Forms.

Pricing

QuestionPro offers a range of pricing options, with costs typically based on the number of surveys you conduct, the number of responses you receive, and the features you need. Prices start at around $25 per month and can go up to several hundred dollars per month, depending on your needs.

Pros

Affordability: QuestionPro is often more affordable than other survey and research platforms, including Qualtrics, making it an attractive option for businesses with limited budgets.
Customizable surveys: QuestionPro offers a range of customization options for surveys, allowing businesses to create surveys that are tailored to their specific needs and requirements.
Advanced reporting and analysis: QuestionPro offers advanced reporting and analysis tools that can help businesses gain deeper insights into customer feedback.

Cons

Limited capabilities compared to Qualtrics
Steep learning curve

5. Medallia

Medallia is a customer experience management software that offers a range of features to help businesses gather and analyze customer feedback.

Best Features

Multi-channel feedback collection, using email, web, SMS, and more.
Text analytics: Analyze customer feedback to uncover trends, sentiment, and areas for improvement.
Reporting and dashboards: Create customizable reports and dashboards to track customer feedback over time and monitor key performance indicators.
Workflow management: Manage customer feedback by assigning tasks and follow-ups to relevant team members.
Real-time alerts: Receive real-time alerts when critical feedback is received so you can take immediate action.

Integrations

CRM systems such as Salesforce, Oracle, and Microsoft Dynamics.
Marketing automation platforms such as Marketo, Pardot, and Eloqua.
Customer service tools such as Zendesk, ServiceNow, and Freshdesk.
Analytics platforms such as Tableau, Power BI, and Google Analytics.
Human resources systems such as Workday, ADP, and Oracle HCM.
Social media platforms such as Facebook, Twitter, and LinkedIn.
Other customer experience management tools such as Qualtrics and SurveyMonkey.
These are just a few examples of the integrations that are available for Medallia. The specific integrations available will depend on your organization's specific needs and setup.

Pricing

Medallia offers a range of pricing options, with costs typically based on the number of users, feedback sources, and features included in the package. Some packages can cost several thousand dollars per year, while others can be several hundred thousand dollars or more.

Pros

Robust feedback collection: Medallia offers a range of methods for collecting feedback from customers, including surveys, web forms, email, and more.
Advanced text analytics: Medallia has advanced text analytics capabilities that can help you gain deeper insights into customer feedback.
Integration with other systems: Medallia integrates with a wide range of other systems, including CRM, marketing automation, and more, making it easier to streamline your customer experience management processes.

Cons

Steep learning curve
Higher cost

6. Zoho Surveys

Zoho Surveys is a cloud-based survey platform that allows users to create, distribute, and analyze surveys, quizzes, and forms. It offers a range of features such as customizable templates, advanced logic, real-time reporting, and integrations with other tools and platforms.

Best Features

User-friendly interface: Zoho Survey has an intuitive and user-friendly interface that makes it easy to create and manage surveys.
Customizable templates: Zoho Survey provides a variety of customizable templates to choose from, allowing you to quickly create professional-looking surveys.
Advanced question types: Zoho Survey offers a range of advanced question types, including multiple choice, matrix, rating scale, and open-ended questions.
Data analysis and visualization: Zoho Survey provides a variety of data analysis and visualization options, including charts, graphs, and tables, to help you easily understand and interpret your survey data.
Automated email invitations: Zoho Survey provides an option to send automated email invitations to participants, making it easier to reach a large audience.
Real-time reporting: Zoho Survey provides real-time reporting, allowing you to see the results of your survey in real-time as participants respond.
Customizable branding: Zoho Survey allows you to customize the branding of your surveys, including the logo, color scheme, and other branding elements.
Mobile compatibility: Zoho Survey is mobile-friendly, allowing you to access and analyze your survey data from anywhere, on any device.

Integrations

Zoho CRM: Integrating Zoho Survey with Zoho CRM allows you to easily transfer survey data into your CRM system for analysis and further action.
Zoho Reports: Zoho Reports integration enables you to easily generate reports and analyze your survey data within Zoho Reports.
Google Sheets
Mailchimp
Slack
Zapier
Google Forms

Pricing

Zoho Survey offers a free plan with basic features, and its paid plans start from $20 per month. The premium plans offer more features and support for a higher number of responses.

Qualtrics, on the other hand, does not offer a free plan, and its pricing starts from $0.75 per response.

Pros

Affordability: Zoho Survey is generally more affordable than Qualtrics and offers a free plan for basic needs.
User-friendly interface: Zoho Survey has a user-friendly interface that is easy to navigate, even for those who are new to survey creation.
Integration with Zoho suite: Zoho Survey integrates with other Zoho products, making it easier to manage all your business needs in one place.
Customizable design: Zoho Survey offers customization options for branding and design.

Cons

Limited analytics capabilities
Limited support for complex surveys

7. Qualaroo

Qualaroo is a customer insights and engagement platform that allows businesses to gather feedback and insights from their customers and website visitors. It is used to gain a better understanding of customer behavior, preferences, and opinions through the use of website surveys, polls, and NPS (Net Promoter Score) surveys.

Best Features

Real-time feedback: Qualaroo allows businesses to gather real-time feedback from customers, which can be useful for identifying and addressing issues quickly.
Targeted surveys: Qualaroo allows businesses to target specific groups of customers with surveys, making it possible to gather relevant feedback from the right audience.
Customizable surveys: Qualaroo offers a wide range of customization options for surveys, including custom themes, branding, and design options.
Multi-channel support: Qualaroo allows businesses to gather feedback from customers through multiple channels, including websites, mobile apps, and email.
Advanced reporting: Qualaroo offers advanced reporting features, including real-time reporting, pivot tables, and data export options.
Integrations: Qualaroo integrates with a variety of other tools and platforms, including customer relationship management (CRM) systems and marketing automation platforms.
User-friendly interface: Qualaroo has a user-friendly interface, making it easy for businesses to create and distribute surveys.

Integrations

Customer relationship management (CRM) systems such as Salesforce, Hubspot, and Marketo
Marketing automation platforms such as Pardot and Eloqua
Web analytics platforms such as Google Analytics and Adobe Analytics
E-commerce platforms such as Shopify and Magento
Collaboration tools such as Slack and Trello

Pricing

Qualaroo's pricing is based on the number of responses you need per month, starting at $25/month for 500 responses. They also offer customized enterprise pricing for large businesses.

Pros

Lower cost: Qualaroo is generally less expensive than Qualtrics, making it a more budget-friendly option for small businesses and organizations with limited resources.
Ease of use: Qualaroo is known for its simplicity and ease of use, making it a great option for non-technical users who want to get started quickly and without much hassle.
Real-time feedback: Qualaroo allows you to gather feedback from website visitors in real-time, making it easier to quickly identify and address customer needs and concerns.

Cons

Limited features
Smaller user base

8. Salesforce Surveys

Salesforce Surveys is a part of the Salesforce Customer 360 platform, offering businesses and organizations the ability to create and distribute surveys, analyze data, and take action on results all within the Salesforce platform.

Best Features

Seamless Integration with Salesforce: Salesforce Surveys is seamlessly integrated with Salesforce, allowing users to easily collect and analyze data from their customers and employees.
Customizable Templates: Salesforce Surveys offers customizable templates that can be used to create professional-looking surveys, quizzes, and forms.
Advanced Logic: The platform includes advanced logic capabilities that allow users to customize the flow of their survey, skipping certain questions or branching to different sections based on the answers provided.
Real-time Reporting: Salesforce Surveys provides real-time reporting, so users can view results and insights as soon as they come in.
Mobile-friendly Design: The platform has a mobile-friendly interface, allowing users to gather feedback and insights from customers and employees on the go.

Pricing

Salesforce Surveys is a part of the Salesforce Customer 360 platform, so pricing is based on the overall Salesforce subscription. Contact Salesforce for more information on pricing.

Pros

Seamless integration with Salesforce.
Customizable templates.
Advanced logic capabilities.
Real-time reporting.
Mobile-friendly interface.

Cons

Pricing may be higher compared to other survey platforms.
Limited customization options compared to other survey platforms.
The platform may not be as user-friendly as other survey platforms.
In conclusion, Salesforce Surveys is a powerful and versatile survey platform designed specifically for businesses and organizations that use Salesforce as their primary CRM platform. With its seamless integration, customizable templates, and advanced logic capabilities, it offers a range of features that make it a strong alternative to Qualtrics for businesses looking to gather and analyze customer feedback, employee satisfaction, and market research data.

9. Alchemer

Alchemer is a cloud-based survey and form building platform that allows users to create and distribute surveys, quizzes, and forms to gather valuable data and insights.

Best Features

Drag and drop interface: Making it easy to create and design forms and surveys.
Advanced logic and branching: Allows for creating custom and complex question flows.
Advanced analytics and reporting: Includes real-time reporting and data visualization.
Integrations: Allows for integration with other tools and platforms, including Salesforce, Google Sheets, and more.
Multi-language support: Supports multiple languages, making it easy to reach a global audience.
Mobile-responsive design: Surveys and forms can be accessed and filled out on any device, including smartphones and tablets.
Secure data collection: Alchemer takes security seriously and uses SSL encryption to protect your data.
Collaboration and team management: Supports collaboration and team management, allowing multiple team members to work on the same project.

Integrations

Salesforce
Google Sheets
Zapier
Typeform
Qualtrics
Slack
Marketo

Pricing

In general, Alchemer offers a more flexible pricing model with plans starting at $24 per month, while Qualtrics offers a more comprehensive platform with plans starting at $0 (for basic research) to $75 per user per month for their Enterprise plan.

Pros

Flexible pricing: Alchemer offers more flexible pricing options, with plans starting at a lower price point and customizable options to fit the needs of your organization.
User-friendly interface: Alchemer has a user-friendly drag-and-drop interface, making it easier to create and design surveys and forms.
Advanced logic and branching: Alchemer offers advanced logic and branching capabilities, making it easier to create complex question flows.
Custom branding: Alchemer allows for custom branding, making it possible to align your survey with your organization's branding.

Cons

Limited features compared to Qualtrics
Limited integrations
Smaller community

10. GetFeedback

GetFeedback is a popular survey platform that integrates with a variety of popular tools and platforms to provide users with a streamlined survey process.

Best Features

User-friendly interface: GetFeedback has a user-friendly interface that makes it easy to create and distribute surveys, even for users with limited experience.
Customizable templates: GetFeedback offers a range of customizable templates and themes that allow users to create surveys that match their brand and style.
Advanced analytics: GetFeedback provides advanced analytics and reporting features that allow users to quickly and easily analyze survey data and identify trends and insights.
Integrations: GetFeedback integrates with a variety of popular tools and platforms, such as Salesforce, Marketo, and Hubspot, to provide users with a streamlined survey process.
Mobile-responsive design: GetFeedback provides mobile-responsive survey designs that ensure surveys are optimized for viewing on any device.
Advanced distribution options: GetFeedback provides advanced distribution options, such as email and SMS, that allow users to reach specific target audiences.
Multi-language support: GetFeedback provides multi-language support, allowing users to create and distribute surveys in multiple languages.

Integrations

Salesforce
Marketo
Hubspot
Zapier
Slack

Pricing

GetFeedback offers a range of plans starting from $29 per month with basic features and increasing with added functionality. Their pricing is based on the number of responses per month, with options for unlimited responses and custom branding available at higher tiers.

Pros

Affordable pricing: GetFeedback is generally more affordable compared to Qualtrics, making it a great option for small businesses or individuals with limited budgets.
User-friendly interface: GetFeedback has a simple and intuitive user interface, which makes it easier to create and manage surveys and feedback forms.
Integration with popular tools: GetFeedback integrates with a number of popular tools such as Salesforce, Hubspot, Marketo, and more, which makes it easier to collect and manage data.
Custom branding options: GetFeedback allows users to customize their surveys and feedback forms with their own branding, making it a good option for businesses looking to maintain their brand image.

Cons

Limited features
Limited data analysis options
Lack of customer support
Limited integrations

11. SurveyMonkey

SurveyMonkey is a popular online survey creation and management platform that offers a range of features to help users design, distribute, and analyze survey results.

Best Features

Easy-to-use interface: SurveyMonkey provides a drag-and-drop interface that makes it easy for users to create and customize surveys.
Wide range of question types: SurveyMonkey supports a wide range of question types, including multiple choice, matrix, open-ended, rating, and more.
Customizable templates: SurveyMonkey offers a range of customizable templates to help users create professional-looking surveys.
Advanced reporting: SurveyMonkey provides advanced reporting and analytics tools that allow users to analyze and interpret survey results.
Collaboration tools: SurveyMonkey provides collaboration tools that allow multiple users to work on a survey project, as well as share and collaborate on results.
Mobile compatibility: Surveys created with SurveyMonkey are optimized for all devices, including desktops, tablets, and smartphones.
Advanced distribution options: SurveyMonkey provides a range of advanced distribution options, including email, social media, and website embedding, among others.
Responsive design: SurveyMonkey's surveys are optimized for all devices and provide a responsive design that ensures a seamless user experience on any device.

Integrations

Google Sheets
Salesforce
Microsoft Excel
Slack
Zapier and more automation options, such as Google Sheet or Slack channel.
Marketo
SurveyGizmo
Qualtrics

Pricing

SurveyMonkey: SurveyMonkey offers several pricing plans that cater to different user needs and budgets, starting at $25 per month for its standard plan. It also offers a free plan that provides basic survey creation and analysis features.

Pros

User-friendly: SurveyMonkey has a user-friendly interface that makes it easy to create and distribute surveys, even for users with limited experience.
Customizable: SurveyMonkey offers a range of customization options, such as different question types, templates, and themes, that allow users to create surveys that match their brand and style.
Integrations: SurveyMonkey integrates with a variety of popular tools and platforms, such as Google Sheets, Salesforce, and Slack, to provide users with a streamlined survey process.
Affordable: SurveyMonkey offers a range of pricing plans, starting at $25 per month, that cater to different user needs and budgets.

Cons

Limited advanced features
Limited data export options
Limited survey distribution options

12. Typeform

Typeform is an online survey creation and management platform that provides a range of features to help users create engaging and interactive surveys. However, it may not be the best choice for all users, and it's important to carefully consider your needs and budget when choosing a survey platform.

Best Features

Intuitive drag-and-drop builder: Typeform offers an easy-to-use interface that allows users to create forms and surveys with a simple drag-and-drop builder.
Customizable templates: Typeform provides a wide range of customizable templates and themes to help users create visually appealing and professional-looking forms and surveys.
Conditional logic: Typeform allows users to set up conditional logic that changes the flow of a form based on the answers given by respondents.
Interactive elements: Typeform offers interactive elements such as images, videos, and animations to make forms and surveys more engaging and fun.
Conversational Surveys
Real-time reporting: Typeform provides real-time reporting that allows users to track results, monitor responses and analyze data as they come in.

Integration

Zapier
Google Sheets
Slack
Mailchimp
Hubspot
Microsoft Excel
Trello
Salesforce
Airtable

Note: The specific integrations available may depend on the subscription plan you have with Typeform.

Pricing

Free: This plan includes basic features, such as unlimited questions and responses, but with limited customization options and reporting capabilities.
Essentials: Starts at $30 per month, includes additional customization options and reporting capabilities, and allows users to create up to 500 responses per month.
Professional: Starts at $70 per month, includes advanced reporting and analysis capabilities, and allows users to create unlimited responses.

Pros

Interactive design: Typeform's drag-and-drop builder and intuitive interface makes it easy to create engaging and visually appealing surveys.
Advanced question types: It supports a wide range of question types, including multiple choice, dropdown, rating, open-ended, matrix, and more.
Responsive design: Surveys created with Typeform are optimized for all devices, including desktops, tablets, and smartphones.
Customizable themes: Typeform provides several customizable themes and design templates to help users create professional-looking surveys.
Automated email triggers: Typeform allows users to set up automated email triggers to send reminders, thank-yous, or follow-up messages to survey respondents.
Real-time analytics: Typeform provides real-time analytics and reporting on survey responses, making it easier to understand and analyze survey results.

Cons

Limited data export options
Limited advanced analytics
Limited support for large surveys
Cost

13. SurveySparrow

With its focus on simplicity and user-friendliness, Survey Sparrow is designed to make survey and form building accessible to businesses of all sizes.

What sets Survey Sparrow apart from other Qualtrics alternatives is its mobile-first approach, making it an ideal solution for businesses looking to gather feedback and insights from customers and employees on the go.

Best Features

User-friendly interface that makes it easy to create, manage, and analyze surveys.
Advanced question types, including multiple choice, rating, open-ended, matrix, and more.
Responsive design optimized for all devices, including desktops, tablets, and smartphones.
Real-time analytics reporting on survey responses, making it easier to understand and analyze survey results.
Automated email triggers to send reminders, thank-yous, or follow-up messages to survey respondents.
Advanced reporting features such as cross-tabulation, benchmarking, and custom reporting.

Integrations

Zapier: Enables integration with over 1,500 other tools and services
Mailchimp: Allows users to send surveys to their email lists
Google Sheets, Airtable, Microsoft Excel: Enables users to export survey responses to these tools
Slack: Allows users to receive notifications about new survey responses
Typeform: Enables users to import existing Typeform surveys into Survey Sparrow.
Google Forms: Allows users to import existing Google Forms surveys into Survey Sparrow.

Pricing

Survey Sparrow offers a simple pricing structure, with plans starting at $20/month. The plans vary based on the number of surveys and responses you need. The basic plan includes unlimited surveys and up to 500 responses per month.

Pros

User-friendly interface: Survey Sparrow has a simple and intuitive interface, making it easy for users to create, manage, and analyze surveys.
Advanced question types: It supports a variety of question types, including multiple choice, rating, open-ended, matrix, and more.
Responsive design: Surveys created with Survey Sparrow are optimized for all devices, including desktops, tablets, and smartphones.
Automated email triggers: Survey Sparrow allows users to set up automated email triggers to send reminders, thank-yous, or follow-up messages to survey respondents.

Cons

Limited reporting capabilities
Limited customization options
Smaller user community
Limited integrations

CONCLUSION

And that concludes our tour of the top 13 Qualtrics alternatives and competitors in 2023!

It's amazing to see how the survey and form building industry has evolved and the various platforms that are now available in the market.

Whether you're looking for a platform with advanced features, better pricing, or a user-friendly interface, there is definitely a Qualtrics alternative out there that fits your needs.

We hope this article has given you a good understanding of the different survey platforms available and the features they offer.

So take your time, do your research, and find the perfect platform for your business or organization.

It's important to note that the exact pricing for each platform will depend on several factors, including the size of your organization, the volume of feedback you receive, and the specific features you require.

Remember, surveys and forms play a crucial role in the success of any business. They provide valuable insights, help improve customer satisfaction and give you a better understanding of your target audience.

Choose wisely, and don't be afraid to switch things up if you feel like a platform isn't working for you. The best platform is one that meets your needs, and sometimes that means trying a few different options before finding the perfect fit.

So, here's to hoping that you find the perfect Qualtrics alternative for your business, and that your surveys and forms reach new heights of success in 2023!

Ivan Shumaylov

Marketer