How to Get More Leads with a Simple Quiz

Recently, we’ve been doing a lot of consultations with users who have been wondering how to improve their quizzes and get more leads. 

However, there ended up being so many consultation requests that we couldn’t follow up on all of them – so, we’ve decided to create a guide and answer everybody’s questions at once. If you’ve been trying to figure out how to improve your own quizzes, read on! We’ll share our top tips on creating the perfect quiz for gaining leads. 

How to Boost a Quiz’s Conversion Rate

While there are dozens of trivial things you could do to improve your quiz’s conversion, there are 3 key factors that everybody should know. If you want to maximize the potential of your quiz and increase the number of incoming leads, make sure to answer these questions:

  • Where and why a quiz is used
  • What to avoid
  • What strategies worked with other businesses and how you can apply them

In the first part of our guide, we’ll show you why you need a quiz and how to avoid mistakes.

Why Do You Need a Quiz?

The main objective of a quiz is to help a customer make their choice. If you created a quiz only to get the contact details of your prospects, I’m afraid you don’t understand the full potential of this tool. But if you use it properly, you’ll be able to get 4-6 times more conversions than that of a landing page.

Let’s check out your quiz.

Open it up in a separate window and look at it right now. 

Go to the “Quiz installation” tab and then to “Direct Link.” Copy the link and open it.

Answer the questions and think for a minute. Did the questions help you make a choice? If not, then your quiz is not fulfilling its main purpose.

In this quiz about the pillows for pregnant women, you can feel that the company truly cares about the customer. Not only does the quiz help the customer select a product from the catalog, but it also helps them decide which pillow is most suitable for their needs. 

An Example of a Quiz That Needs a Review

Do you know what the advantage of the pillow shop’s quiz is? It offers a discount upon completion.

But the clients of the Uggs shop don’t care about the price; they simply don’t know what model to choose.

In this case, it would be better to draw the attention of a customer to the help that is offered in selecting the right pair of Uggs. For example, “Answer 5 questions to see 3 models that go perfectly with your style.” And at the end of a quiz, you can offer a discount on a purchase.

What if I sell only one product?

Imagine that you’re selling just one gadget. Offer your potential customers a quiz that will help them determine if it’s a good idea to buy this gadget at all.

Ask parents questions about kids and limited free time - and then show the result that says something like: “This gadget can be absolutely useful for you because kids love listening to fairy tales, and you can spend time with your spouse while your kids are busy. Are you ready to get it tomorrow at your door? Then leave us your phone number.”

Such questions may seem unusual, but their main purpose is to attract the attention of a client.

What if I provide services?

The majority of Marquiz users offer services to their clients, like interior design or real estate.

A good example is when you need to find a contractor. It is important for the client to have his house built, but he doesn’t understand many details about it. Offer them the chance to take a quiz that will help them learn more about the materials that are going to be used to build their house.

This type of question shows your expertise, which increases the level of trust towards your company - in turn, helping you get more contracts.

What if my clients know what they want and inquire about the price only?

This often happens in the home repair business and similar industries. 

In this case, you can give them the opportunity to answer several questions and receive a quote. For example: “Answer 5 simple questions to estimate the cost of the repairs.”

Ask about the square footage, the interior, and anything else that can help you provide an estimated cost. Before asking for contact details, show an intermediate result like “The approximate cost of a square foot is $... But we think it can cost you even less. Leave your number to learn how to get the best value for the price.”

What Mistakes Ruin Conversion?

There’s no secret recipe for success. There are some tricks that work in one type of business but are completely inapplicable in another. But there are some common mistakes that can be avoided when promoting online training courses or real estate services.

Mistake #1 - Unmet Expectations

The most common mistake is unmet expectations. This happens when you ask your potential client to answer the questions to find out the price, but you ask for his contact details at the end of a quiz.

The result: The customer is unsatisfied and leaves the page with bad emotions.

The solution: Show the intermediate result. When customers get an intermediate result, they see it as a reward, and they are more willing to provide their contact information.

Mistake #2 - Difficult Questions

This mistake is less common, but it did take some leads away from business owners. Sometimes we tend to forget that our potential clients are not yet familiar with our product.

The result: Customers choose not to take the quiz because they don’t understand what we want from them.

The solution: Ask simple questions with simple options; speak the same language as the customer.

Mistake #3 - The Offer is Bad

Without a strong offer, there is no strong strategy, whether it’s a quiz, landing page, or social media post. Don’t forget to provide an offer that is hard to deny at the end of a quiz. You’ll never see a lot of leads if your offer is something like “Leave your phone number, we’ll contact you soon”.

The result: The customer is not sure why he needs to provide his contact information or take the quiz at all.

The solution: Use your unique value proposition or a classic 4U offer.

By using the key points outlined in this guide, you can significantly increase the number of leads with a quiz. In the next article, we’ll share 15 useful tactics that you can easily implement in your quizzes.

P.S. No mistakes and still not enough leads?

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