How can I increase the conversion of a quiz not only to leads but also to a further sale using the "auto-results" feature?
The manufacturer of women's fitness clothing Euphoria has been creating commercially successful collections of leggings, jumpsuits, and other types of yoga and fitness clothing for its distributors for several years. In 2019, the company decided to open its retail business in an online format and, on the recommendation of the service's partners, introduced a quiz instead of a traditional newsletter subscription.
As a result of the first tests, more than 100 new contacts were collected, but not a single sale took place. What did they do next?
The result of the experiment: after asking 30 girls in the quiz for their breast size, we received 12 leads and the first 2 sales. The hypothesis was confirmed, now it remains to increase traffic and get more sales.
On the page for creating or editing a quiz, go to the “Results "tab and click" Create results+”
Next, select show results before or after the contact form.
If your business model can show multiple results at once, for example, a selection of apartments or bouquets of flowers, then simply activate this option
Fill out the standard form to display the result:
An example of what such results might look like:
The idea of the auto-results function in Marquiz is entirely based on showing the result depending on the answers of potential customers in the quiz. Therefore, setting up the conditions is probably the most important step.
To better understand the logic of setting up display conditions, see the video instructions at the beginning of the article.
P.S. Do not forget to save the quiz and check whether the results are displayed correctly depending on the answers, the “View” button at the bottom of the page will help you with this.