19 Best Formstack Alternatives In 2024 (Features + Pricing)

Looking for some free Formstack alternatives?

We get it, Formstack’s high pricing structure may be intimidating for many businesses, forcing them to look for free or more affordable options. 

While the market is saturated with tools to create forms, quizzes and surveys, only some of them offer what you need.

And this wide array of choices is a perfect recipe for confusion. 

That’s why we’ve curated a list of the 19 best Formstack alternatives to help you make the right call.

As Formstack is riddled with numerous issues ranging from its challenging user interface to not providing unlimited forms on paid plans, businesses are slowly switching their allegiances to better alternatives, such as:

1. Marquiz

Who said quizzes are always about celebrities or superheroes?

Enter Marquiz.

When creating online surveys, and quizzes, nothing beats the power of Marquiz because, within 15 minutes, you can create beautiful and engaging quizzes tailored to meet your marketing goals.

With various answer types to select from, the tool creates quizzes and survey forms that will engage your customer and help to capture leads interested in doing business with you. 

Choose from text answers, number ranges, options, emojis, images, etc. Marquiz is a powerhouse helping you change the landscape of how customers perceive and fill out online forms. 

Key features

  • Logic branching, which asks relevant questions to customers based on their previous responses, personalizes the quiz for each individual customer
  • Incentivizes users and increases conversion rate optimization (CRO) by adding discounts and offering free bonuses
  • Real-time alerts notify businesses when customers complete the survey, allowing for prompt follow-up
  • Customized surveys and quizzes to match a brand’s personality 
  • Quiz results are based on the customer’s answers, which companies can then use as a product recommendation tool
  • Customizable templates to help businesses create surveys within a few minutes
  • Quizzes can be grouped by project, increasing workplace collaboration and organization
  • Uses quizzes as a separate landing page
  • Links and domain names can be assigned to quizzes


  • Integration with Zapier, Shopify, Google Workspace, Webhook and Slack
  • Allows companies to send automated surveys based on specific triggers, such as customer behavior or action


Performance-based pricing structuring, which might be costly if companies wish to increase the number of leads they want to capture

Free trial: Yes

Pricing: Starts at $19 per month

Ideal for: Digital and social media marketing teams and entrepreneurs who aim to help clients make important workplace decisions.

2. Google Forms

The Mountain View giant, Google, offers a free Formstack alternative alongside other toolkits offered by the company. What makes Google Forms different from others is that it allows the creation of unlimited forms with unlimited fields.

The tool is compatible with all devices, allowing users to create, edit and access forms from anywhere worldwide. 

Google Forms is one of the best alternatives to Formstack for businesses who have low marketing budgets.

Key features

  • Customizable forms are easily shared with customers using a simple URL
  • Choice of many question formats, including short answers, paragraphs, drop-down, linear scale, multiple choice grids, checkboxes, and other answer types
  • Offers conditional logic, which changes the questions based on customer answers
  • Generates graphs displaying how many customers answered each question in the form
  • Drag and drop editor to design  questions in a chosen format.
  • Uses colors, imaging, and fonts to create personalized surveys and forms to suit a mark’s branding requirements
  • Ensures analyzable responses with real-time updates and automated briefs


  • Supports surveys on every type of device, including Android and iOS
  • Saves data to clouds


  • Does not offer wide range of forms and surveys
  • Limited customization options

Pricing: Free

Ideal for: Small to large businesses and freelancers

3. Typeform

Typeform is an excellent Formstack alternative because it creates engaging and highly customized surveys. Businesses use this online form builder to build visually captivating and fun forms. 

Using Typeform, businesses create interactive questions phrased in a manner that customers can easily respond to. 

Customers who use Typeform eliminate survey fatigue as it helps you gather post-purchase reviews and understand customer satisfaction levels.

Key features

  • Logic jump helps you customize questions based on the response customer provides
  • Provides a wide range of templates to choose from
  • Automatically sends customers to the next stage with custom redirects and Thank You screens
  • Has in-built photo and video collections for use in surveys
  • Exports data in several forms, including CSVs and PDFs
  • Customized user flows for forms using skip-logic and conditional branching


  • Allows unlimited questions in surveys and forms
  • Simple, intuitive, and mobile-friendly layout


  • Surveys may become unresponsive
  • Customer support can only be contacted through email because there is no chat or phone support

Free trial: Yes

Pricing: Basic plan starts at $25 per month

Ideal for: Small to large businesses and enterprises

4. Zoho Forms

As a form builder, there is no better Formstack alternative than Zoho Forms. This tool boasts a front-end data collection system accessible on any device and computer. What differentiates Zoho Forms is that it offers a no-coding form builder, helping companies create forms for every purpose. 

With Zoho Forms, businesses can create visually appealing online surveys using form builders with more than 30 field types. Their intuitive drag-and-drop editor simplifies the form creation process by automatically saving all the data to the cloud. 

Key features

  • Offers premade, editable templates and themes
  • Supports sending forms to specific customers via email and providing a link everyone can share
  • Gathers feedback and helps in finishing workflows
  • Provides visual analytics for monitoring conversion rates and response faults
  • Embeds forms on web pages and engages with your visitor’s website
  • Receive instant alerts and efficiently manage data using integrated apps, such as Zoho CRM


  • Real-time result tracking
  • Easy to use and allows businesses to add media to survey forms


  • Only paid and premium customers have access to Zoho CRM fields
  • No custom filters for report analysis

Free trial: Yes

Pricing: Basic plan starts at ₹580 per month

Ideal for: Small and mid-sized businesses

5. Jotform

Another powerful alternative to Formstack is Jotform, helping companies create well-designed market research and custom forms. It offers thousands of templates and features to help companies step up their game.

What sets Jotform apart is that it allows multiple people to edit the form simultaneously.

Even the design process is flexible, allowing you to customize surveys, making it easy to start with in-built templates.

Key features

  • Embeds payment directly into the forms for easy collection of donations and payments
  • Offers no code HIPAA-compliant medical forms for the healthcare field
  • Provides unlimited customization options that match the brand image
  • Ensures full synchronization with Google suite for easy processing and automated scheduling
  • Integrates form into business applications
  • Builds form within a few minutes
  • Provides multiple integrations with CRM, storage, payment, and email tools
  • Generates meaningful reports and automates workflows


  • Easy to use drag and drop designer
  • Huge template and theme libraries
  • Integration with third-party software like Square and PayPal


  • Support center is confusing
  • No customization based on responses

Free trial: Yes

Pricing: Starts at $34 per month

Ideal for: Small, medium, and large enterprises

6. WPForms

If you’re looking for a WordPress form builder, your search ends with WPForms. WPForms allows you to create forms in a conversational-style. Interestingly, these forms present an attractive yet distraction-free layout, keeping customers in mind and displaying only one question at a time. It’s one of the best alternatives to Formstack by a long distance. 

You can seamlessly build a form with WPForms, change its layout and style, and make your desired edits. This feature-rich and robust tool is a must-have in your technology stack, as it can help generate leads by creating forms customers love to respond to. 

Key features

  • Drag-and-drop visual builder for creating forms in real-time 
  • Multiple-column forms 
  • Customizable online surveys and polls
  • Ensures conversational marketing by giving your form a human feel
  • Creates stylish and attractive forms
  • Breaks up large forms into multiple pages to boost lead generation
  • Helps fight spam using hCaptcha and reCAPTCHA
  • Integrates with multiple email marketing providers, CRMs, and Zapier for automation
  • Reduces your SaaS fill


  • Provides an excellent plugin option
  • Easy to use and operate


Conditional logic doesn’t function as expected

Pricing: $49.50 per year

Free trial: No

Ideal for: Small to large-size businesses

7. Microsoft Forms

For those proficient in Excel and who prefer using it over Google Sheets, there is no better alternative than Microsoft Forms.

The form streamlines, automates, and transforms your business solutions with process automation, rich forms, and custom mobile applications. Microsoft Forms makes creating surveys, quizzes, and polls a piece of cake. 

What setsMicrosoft Forms apart from others is that it makes life easier for users by adapting to their habits rather than forcing them to learn a new tool. 

Its AI features include an option to add an estimated response time, which encourages customers to complete forms. Forms, quizzes, and surveys can be created without hiccups.

Key features

  • Accessible on any web browser regardless of the customer's location
  • Drag-and-drop form builder
  • Online surveys help you gather insights about your audience
  • Integrates with Microsoft Office, allowing you to send form notifications to customers using email


  • Easy to use and understand
  • Excellent customer support
  • Live result sharing


  • Necessary to have Microsoft Office 365 license
  • It does not provide many customization options

Free trial: No

Pricing: Free to use for anyone with a Microsoft Office 365 license, which starts at $9.99 per month

Ideal for: Freelancers and small to large businesses

8. Paperform

For technophobes, there's good news called Paperform. It's a one-stop destination tool allowing you to create forms without being tech-savvy. 

Due to the no-code functionality, attractive, modern, beautiful, and branded solutions are easily buildable. From embedding forms into your website, to using them as individual landing pages, the product UI of Paperform individualizes it from others on our list.

In short, using Paperform is as simple as writing a document from scratch but with a fun element. 

Key features

  • Intuitive drag-and-drop editor for creating forms
  • Allows tasks to be set up in autopilot mode, eliminating the need for manual supervision
  • Built-in payment options enable easy selling of products, services, and subscriptions
  • Excellent customer support
  • Customizable and designer form templates
  • Turns insights into actions using built-in analytics
  • Can be embedded to your website, added to an email, or shared as a custom link
  • Uses question logic providing a tailored experience
  • Integrates with many popular apps, such as Notion, Slack, Google Sheets, Mailchimp, and hundreds of others


  • Provides high-security data
  • Creates professional-looking and beautiful forms


No integration with cloud-storage apps

Free trial: Yes

Pricing: Starts at $20 per month

Ideal for: Small businesses and teams

9. Wufoo

Wufoo is a fantastic alternative to Formstack as it’s a web application for creating online forms. Wufoo creates branded and beautifully designed online surveys, contact forms, and invitations. 

This award-winning interface is one of its kind and is trusted by leading companies worldwide. 

Using Wufoo, companies can collect, manage and retain customer feedback data in a single location. 

Data from forms can be exported into spreadsheets for processing and obtaining desirable results. Personalized reports can be created to analyze the data gathered. 

Key features

  • Creates web forms from scratch and offers 400+ customization templates
  • Allows respondents to attach different attachments
  • Integrates with dependable payment processors
  • Easy drag and drop form builder
  • Embeds forms into your website or blog post
  • Allows data collection with intuitive analysis
  • Designs templates to match a brand’s identity 
  • Allows incorporation of payment collection
  • Easily tracks online form activities and overall performance
  • Integrates with numerous third-party tools, such as Mailchimp, Dropbox, WordPress, Salesforce, Asana, DocuSign, and many others


  • Superior customer service
  • Smart Captcha integration to prevent spam


  • No integrated editor
  • Basic form builder

Free trial: Yes

Pricing: Starts at $14 per month

Ideal for: Small to medium-sized businesses

10. SurveySparrow

If you’re looking for a tool that turns surveys into engaging conversations, your search ends with SurveySparrow. Using SurveySparrow, companies can create and share high-quality and mobile-first surveys, offering a chat-like experience.

The conversational style of the surveys increases engagement levels. It’s a one-of-a-kind tool with features galore. Whether you’re an educational institution or a startup, SurveySparrow will never disappoint you. 

Interestingly, the omnichannel experience management platform improves survey completion rate, which favors your business.

Key features

  • User-friendly interface makes it easy to create, design, manage, and analyze surveys
  • Real-time analytics reporting, making it easier to understand and analyze survey results
  • Advanced reporting features, such as custom reporting and benchmarking
  • Automated email triggers for sending follow-up and thank-you messages
  • Analyzes feedback on every question and generates reports in real-time
  • Uses built-in templates based on various variables and creates personalized surveys
  • Integrates with Slack, Shopify, Mailchimp, HubSpot, and Zapier
  • Provides engaging conversational forms and tools such as rank order, drop-down, and matrix questions


  • Offers superior customer support for resolving queries
  • Easy to use and understand


Expensive alternative

Free trial: Yes

Pricing: Contact SurveySparrow for custom pricing

Ideal for: Individuals and businesses of all sizes

11. 123 Form Builder

Another versatile alternative to Formstack is 123 Form Builder, which allows you to develop forms within a few minutes. It enables businesses of all sizes to create quizzes, polls, and forms that are easy to build and simple to maintain. 

The free form builder can be used to create applications, surveys, registration forms, order forms, and more, depending on your requirements. 

As companies can create GDPR and HIPPA-compliant forms, you no longer have to worry about data security as 123 Form Builder ensures multiple layers of security. From creating dynamic forms, to building highly responsive forms that work seamlessly on any device, it’s a must-have tool in your tech stack.

Key features

  • Offers more than 2000 form templates
  • Provides numerous customization features in terms of functionality, design, and layout
  • Generates documents such as contracts, invoices, and templates
  • Collects payments by providing integration with third-party tools like PayPal, Square, and Stripe
  • Integrates with tools such as Salesforce, Zoho CRM, Active Campaign, Wix, and Mailchimp
  • Intuitive and user-friendly interface
  • Offers sufficient upload storage space
  • Includes features such as digital signing, multi-channel delivery, and response gathering


  • Offers support through live chats
  • Notifications via email when customers respond to the survey or fill out the form


Unresponsive customer support team

Free trial: Yes

Pricing: Starts at $19.99 per month

Ideal for: Small businesses, web designers, bloggers, and developers

12. MightyForms

MightyForms is an online form builder that helps companies transform how they build and manage form creation. 

The Abandonment Recovery tool can be used to send customized messages to visitors who abandon incomplete forms, inviting them to fill out and complete their submissions.

With MightyForms you can create forms and templates from scratch. It allows you to keep track of new leads using continuous capture technology. 

Companies across the globe are using MightyForms to grow their subscriber base. With MightyForms, start building your form today!

Key features

  • Sends data automatically to CRMs and leads to marketing campaigns
  • Optimizes and recaptures lost leads
  • Creates comprehensive order forms for selling your products and services
  • Integrates with Zapier and Webhooks
  • Provides a selection of numerous form templates to choose from


  • Intuitive builder that is easy to use and understand
  • Creates beautiful custom lead capture forms and order forms


Insufficient information provided on the use of new features

Free trial: Yes

Pricing: Starts at $15 per month

Ideal for: Small businesses

13. SurveyMonkey

Of all the tools listed on the website, SurveyMonkey is the most popular, and is one of the leading alternatives to Formstack. 

SurveyMonkey is a survey and form-building platform allowing companies to analyze real-time feedback results. 

Companies can collect feedback, interpret results, and identify insights in order to drive growth and innovation worldwide. Flexible, and with strong data reporting, the AI-powered tools are helpful to everyone. 

Companies may create unlimited surveys using the free basic plans as long as they have fewer than 10 questions. Although you can only have 100 responses per survey, you still get access to most of SurveyMonkey’s essential data analysis features.

Key features

  • Collect information and feedback from anywhere
  • Helps you gather insights that you can act on quickly
  • Allows integration with HubSpot, Zoom, MailChimp, Microsoft Teams, Google Drive, and Constant Contact integrations
  • Quickly and easily creates surveys and forms
  • Choose from 250 expert-written survey templates, customizable to your brand’s look and feel


  • More than 250 survey templates to choose from
  • Supports advanced survey logic
  • Extremely user-friendly design


  • Pricing forces you into annual plans
  • Does not allow non-paying users to export data to Excel

Free trial: Yes

Pricing: ₨ 1,550 per user per month

Ideal for: Small and large businesses

14. Qualtrics

Qualtrics provides businesses with comprehensive solutions for their survey and form-building needs. 

With this tool, grant every customer interaction an experience that matters. Using Qualtrics gives you the tools to ask the right questions, respond with the right actions, and listen to customers' needs.

It’s an easy survey builder and reporting is powerful. 

Due to its enterprise-level capabilities, it’s a popular choice for large businesses and organizations. 

Key features

  • Drag and drop interface
  • Multiple question formats and pre-built templates to create custom surveys and questionnaires
  • Collection of feedback across multiple platforms, such as apps, websites, mobile devices, and chat boxes
  • Enables companies to optimize customer engagement, act on insights, and improve responses
  • Monitor survey responses in real-time, offer recommendations and poor-quality responses
  • Users collect feedback across multiple platforms, such as mobile devices, chat boxes, websites, and apps
  • Uses AI and machine learning to monitor survey responses
  • Monitor urgent issues and automatically follow up via texts


  • Integrates well with web services
  • Non-modal question editing
  • Synchronized preview of desktop and mobile questionnaires


  • Limited number of response options
  • Expensive

Free trial: Yes

Pricing: Contact support

Ideal for: Mid-sized businesses

15. ProProfs Survey Maker

Another good alternative to Formstack is ProProfs Survey Maker. It allows companies to create surveys either from scratch, or by using a design and theme you choose from its library of professional themes.

Like SurveyMonkey, it's another popular choice that allows you to customize surveys according to your preference and taste. 

What sets ProProfs Survey Marker apart is that you can perform all the above functions without any software installation or coding. It allows you to gather valuable customer and market data, and it even offers an intuitive quiz maker that is delightful and easy to use.  

Use ProfProfs to build assessments and quizzes and to improve customer engagement. Besides creating scored quizzes, companies can use this Survey Maker to build market research quizzes, customer service training quizzes, driving skills quizzes, and employee satisfaction quizzes.

Key features

  • Increases website engagement and traffic
  • Detailed quiz statistics for easy data interpretation
  • Easy to share and embed surveys
  • Integrates with tools such as Zendesk and MailChimp
  • Allows surveys to be changed and made more personal
  • Supports customization and personalization of surveys


  • Multi-channel surveys
  • Offers a feedback sidebar button


  • Learning curve is very high
  • Limited survey types

Free trial: Yes

Pricing: Contact customer support for pricing

Ideal for: Small to big businesses

16. HubSpot Form Builder

The next Formstack alternative on our list is HubSpot Form Builder, a powerful all-in-one marketing toolkit. HubSpot’s powerful Form Builder generates leads from websites.

With this you can start growing your company faster. It gives you a complete customer relationship management (CRM) platform. You can automatically sync your WordPress form with your contacts, manage and create different segments, and more. 

You can see how your forms perform, eliminating the need to integrate with a third-party tool like Google Analytics. This lets you see which forms are converting the best.

HubSpot Form Builder is a good form-building tool because it integrates with other contact form plugins like WPForms.

Key features

  • Provides excellent templates for lead capture
  • Converts anonymous website visitors into leads
  • Different form fields for preferred languages
  • Customization of style and function of forms to align with your goals
  • Adds every customer who fills out the survey to your database, helping to develop your relationship with them
  • Drag-and-drop feature creates form pop-ups and embed them on your website or landing pages
  • Offers pre-designed and blank templates
  • Choice of more than 1000+ form fields and different field types
  • Automatic follow-up email after visitors or customers complete your form
  • Enrolls contacts in lead nurturing campaigns to convert prospective leads into customers


  • Superior customer support
  • Easy to use and understand
  • Excellent tool for general marketing and lead generation


Expensive monthly plans

Free trial: Yes

Pricing: Essential to purchase the marketing hub package to use the form builder for free

Ideal for: Small, medium, and large businesses

17. PandaDoc

PandaDoc is an all-in-one tool for creating, editing, sending, tracking, and eSigning documents. It lets you build web forms using the drag-and-drop tool. PandaDoc is an ideal choice for startups. 

Due to its versatility, PandaDoc outshines Formstack. Custom-designed themes, templates, and the ability to embed rich media will help you create forms customers will appreciate.

With PandaDoc, say goodbye to dull forms, stand out from the crowd, and create forms within a few minutes. Deliver the power of self-service and close more deals faster via prospect requests and payments. From creating sign-up and registration forms to order and membership forms, PandaDoc empowers your business by helping generate leads.

Key features

  • Accelerates document creation
  • Templates and preset content blocks optimize proposal generation
  • Customize documents with brand-centric details like colors, images, and logos
  • Stores forms in a secure cloud location
  • Offers a library of over 450 templates
  • Includes valuable sales features like in-document payment processing


  • PandaDoc allows a high level of customization
  • HIPAA-compliant across the entire platform for business users


Doesn’t support advanced form creation or complex conditional logic

Free trial: Yes

Pricing: $19 per month

Ideal for: Education sector, healthcare offices, startups, and public service organizations

18. Cognito Forms

Using the company’s easy-to-use form builder, various surveys can be created in very little time. 

From creating simple to complex registration forms, this tool lets you build powerful forms. Focus on collecting data and creating powerful workflows in order automate your business and work more efficiently. 

The tool is a must-have in your tech stack because it efficiently gathers market and audience data, accepts payments, and automates workflows. It provides forms for different users, including employee reviews, lead generation, and recruiting. Easily customize how you collect information for surveys, order forms, lead forms, and approval processes.

Key features

  • Customizable forms collect data tailored to your requirements
  • Efficient and flexible workflow to engage the right audience at the right time
  • Advanced data management system allowing users to view, sort, and filter information when required.
  • Integrates with payment apps, such as PayPal, allowing payment through forms


  • HIPAA compliant
  • Different formatting options to make attractive designs


Adding media to forms is challenging

Free trial: Yes

Pricing: $15 per month

Ideal for: Small and medium businesses

19. Woorise

Another easy alternative to Formstack is Woorise, helping you create viral contests, landing pages, giveaways, and engaging forms for quizzes and surveys.

Without the help of a developer, focus on creating beautiful landing pages that convert and provide the results you want. Use mobile-responsive templates to create landing pages and viral contests customers will recognize. 

Woorise form builder helps you create forms for collecting data, subscribing, performing calculations, and automating workflows. Surveys created using Woorise will help you gather rich insights and make informed business decisions.

Key features

  • Create stunning and high-performing quizzes using top-notch quiz maker
  • Intuitive drop-and-drag tool
  • Creates forms in different languages
  • Builds a wide range of engaging online quizzes including personality, scored, and assessment quizzes
  • Sends quiz takers their results
  • Provides real-time stats and rankings
  • Creates forms responding to user’s input
  • Sends personalized email notifications
  • One question at a time with multiple-page forms


  • Simple interface which is easy to navigate
  • Advanced features such as conditional logic and accepting payments


  • Limited features in the free plan
  • Challenging to reach a wide audience

Free trial: Yes

Pricing: $23 per month

Ideal for: Small businesses

Choosing the best alternative to Formstack

While Formstack is a comprehensive and reliable option for building online forms and quizzes, there are better options, each boasting of their potential to make a landmark change in your lead generation strategies. 

Alternatives to Formstack in this article offer far better features and lower pricing plans. 

As it’s not every day you change your survey, form, or quiz builder tool, select one that satisfies all your business requirements. 

Rather than jumping on the bandwagon and selecting the first tool you come across, use a tool’s free trial, plan, or demo to understand what it can achieve and how your business benefits from it. 

Your best Formstack alternative is just one click away!

Ivan Shumaylov
Growth marketer at Marquiz
Log in to your account

Similar blog posts